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Life Insurance Awareness Month 2023

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance and its role in protecting families’ financial security. LIMRA is proud to support LIAM in its 20th year.

Life Insurance Awareness Month (2022)

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. LIMRA is proud to support Life Insurance Awareness Month.

Life Insurance Awareness Month 2023

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance and its role in protecting families’ financial security. LIMRA is proud to support LIAM in its 20th year.

Disability Insurance Awareness Month 2023

We insure our cars, homes, electronic devices, and even pets, but few people protect their income through disability insurance.

Annual Awareness Month Puts Appropriate Focus on Life Insurance

Life Insurance Awareness Month, sponsored each September by the Life Happens organization, puts an appropriate focus on this essential financial product.

LIMRA releases '5 Proven Ways to Reach Stuck Consumers' for Life Insurance Awareness Month

In the 2016 Insurance Barometer Study, 1 in 4 people said they feel they need more life insurance protection.

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