Fifty-two percent of potential life insurance buyers said they would be more likely to purchase life insurance if they didn’t have to go through a physical exam according to the 2018 Insurance Barometer Study by LIMRA and Life Happens. While the decline in life insurance sales has flattened off, insurers are looking for ways to grow the market.
Alison Salka, Ph.D.
James T. Scanlon, M.S., HIA
LIMRA Unplugged is a video podcast series designed to explore issues and trends within the financial services industry. Hosted by Alison Salka, LIMRA research director, and Jim Kerley, LIMRA chief membership officer, the series combines LIMRA research with real-world insights to offer an in-depth understanding about market challenges and opportunities.