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Meeting the Needs of a Diverse Marketplace

Two-Day Program - Marketing Discipline

8/20/2019 - 8/21/2019
Hartford/Windsor Marriott Airport, Windsor, CT
REGISTER Hotel Reservations

Overview

Who Attends

This program is designed for:

  • Create/execute marketing or distribution strategy in their organization
  • Want to expand their understanding of how organizations need to connect with and serve the changing marketplace, including those from Underwriting, Operations, Legal, Human Resources, Finance, etc.

Highlights

  • Strengthen your understanding of the characteristics and needs of the new consumer (a must in today’s changing environment) through a leadership lens.
  • Explore how to create and foster a culture that embraces the changing audiences for our industry’s products and services
  • Use marketplace trends and business cases determine how ethnic, gender, and generational/lifestyle diversity impact engagement with talent and consumers.
  • Understand how to leverage technology and diversity of people effectively
  • Develop best practices and a detailed action plan to address these issues in your own organization

The marketplace for financial services is changing rapidly, with women, millennials, and multi-cultural markets making up more than 75% of our customer base.  At the same time, increases in the use of technology and the diversity of people who engage with customers are two of the most critical factors that business leaders must manage effectively. Leaders need a deep understanding of the changing marketplace and workforce in order to gain a competitive advantage.  And, attracting and retaining diverse talent and leveraging technology in order to be sustainable for the long term is an important focus for leaders in functions throughout the organization. This session will focus on developing a practical approach to understanding and serving growing diverse market segments, while embracing technology as a part of your strategy.

The faculty will share an approach that equips leaders to adapt to the rapidly changing environment and prepare the organization for tomorrow and participants will walk away with increased knowledge of growth opportunities as well as a tactical approach to take advantage of these opportunities.  Attendees do not need a background in distribution or marketing or be tech-savvy to benefit from this session.

Learning Objectives and Program Impact

  • Expand your knowledge of diversity and changing trends — addressing new technology and its impact on serving customers in our industry.
  • Gain an in-depth understanding of why diverse talent has become a business imperative.
  • Learn best practices to prepare for engaging, attracting and retaining diverse talent and consumers.
  • Craft a detailed action plan that includes short-term and long-term goals and business impact.

 

Registration

Tuition Rates:
LIMRA or LOMA Member: $2,400.00
Nonmember: $4,800.00

REGISTER

Hotel/Venue

Hartford/Windsor Marriott Airport
28 Day Hill Road
Windsor, CT 06095 USA

 

Reservations: Click here to book online at the group rate for this program
Group Room Rate: $175.00 per night, plus taxes and fees
Room Cutoff Date: April 5, 2019

Agenda

Day 1:
Changing marketing trends
The disruption countdown & understanding Thinking Styles
Changing behavior of new consumers
The changing face of new consumers
Unconscious Biases
Simulation exercise

Day 2:
Preparing for tomorrow
Managing the Multicultural Segment
Gender Diversity
Women Consumers and Women Talent
Developing Competitive Advantage and Unique Selling Propositions
Generational Diversity (Millennials)
Action Planning

Meet the Faculty

Tariq Khan
Founder and CEO, Global Diversity Marketing, Inc.
Adjunct Professor, Marketing and Leadership, New York University

Tariq Khan

Founder and CEO, Global Diversity Marketing, Inc.
Adjunct Professor, Marketing and Leadership, New York University

Tariq Khan is a recognized global business leader and sought after speaker on changing market trends, customer relationships, agency growth, social media services, and diversity and inclusion. He founded Global Diversity Marketing, Inc., a management consulting firm focused on helping organizations better understand the changing marketplace. He is best known for his thought leadership, leading corporate diversity initiatives while creating the business case for diversity and inclusion. Khan has traveled around the globe and has developed, supported, and managed the largest and most diverse sales force in the financial services industry.
Mark Hug, FSA, MAAA
Senior Advisor, Global Diversity Marketing

Mark Hug, FSA, MAAA

Senior Advisor, Global Diversity Marketing

Mark Hug is a Senior Advisor with Global Diversity Marketing and a recognized leader in the life insurance industry over the last three decades. He has held senior leadership roles in global industry companies, including Transamerica, Aetna, AXA, and Prudential. While with Prudential as Executive Vice President and Chief Marketing Officer, Mark was named one of Forbes’ 50 Most Influential Global CMOs of 2014. In this role, one of his focus areas was to bring financial services marketing and distribution to underserved cultures in the United States.

Contact LIMRA to learn more:

LIMRA Leadership Institute

800-235-4672

LLI@limra.com