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Creating Competitive Advantage Through Innovation

7/28/2020 - 7/29/2020
LIMRA Headquarters, Windsor, CT USA
REGISTER Venue Details


Who Attends

This program is designed for leaders in strategic roles who are called upon to make complex, cross-organizational decisions, and would like to improve their ability to use innovation to solve critical business issues and improve organizational performance.


Program participants will earn 2 credits in the Marketing discipline toward the LIMRA Leadership Institute (LLIF) designation.


In this program, you will build a comprehensive understanding of the links among organic growth, innovation, change management, and productivity — and how to positively impact all of these factors. Blending learning with practical application, it will equip you with the knowledge, processes, and tools needed to significantly improve how your organization innovates.

Learning Objectives and Program Impact

  • Discover how to generate more innovative solutions to problems — faster.
  • Gain an in-depth understanding of how innovation really happens.
  • Learn how to lead a more innovative team.
  • Use an accelerated and systematic approach to identify issues and generate better solutions.
  • Explore the Ideaction™ Model, which can be used when new problems demand more innovative thinking.



LIMRA or LOMA Member: $2,400.00
Nonmember: $4,800.00



LIMRA Headquarters
300 Day Hill Road
Windsor, CT 06095 USA

Please Note: Upon completing the registration process, you will receive a confirmation email that includes hotel options in the venue’s immediate area.


Day 1:
Overview: How Our Industry Approaches Innovation
Defining Innovation and Why It Is Important
How Innovation Happens
The Ideaction™ Innovative Thinking Process
Innovative Thinking Step 1: Framework
Innovative Thinking Step 2: Issue Redefinition

Day 2:
Innovative Thinking Step 3: Idea Generation
Innovative Thinking Step 4: Implementation
Innovative Thinking Step 5: Implementation (continued)
How to Build and Lead an Innovative Organization
Next Steps and What to Apply in Your Own Organization

Meet the Faculty

Rob LaJoie
Managing Partner, Ideaction

Rob LaJoie

Managing Partner, Ideaction

Rob LaJoie is Managing Partner of Ideaction, a North American consulting and innovation firm that has implemented successful innovation programs in more than 50 organizations across various industries worldwide. He is a practical innovator who applies innovation skills and knowledge through due process to solve real business problems. Earlier in his career, Rob was a Partner in a large international consulting firm, a senior executive at one of Canada’s major financial institutions, and a long-time client of Ideaction.

Contact us to learn more:

LIMRA Leadership Institute