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Marketing Strategies

8/10/2020 - 8/13/2020
Babson Executive Conference Center, Babson Park (Wellesley), MA USA
REGISTER Venue Details

Overview

Who Attends

This program is designed for leaders in strategic roles who are called upon to make complex, cross-organizational decisions, and would like to deepen their understanding of consumer demographics, new approaches to marketing, and leveraging a variety of distribution models to achieve success

Program participants will earn 4 credits in the Marketing discipline toward the LIMRA Leadership Institute (LLIF) designation.

Highlights

This immersive program will address how our industry is at a critical crossroads in meeting consumers’ financial protection needs and the imperative to develop new marketing capabilities, including leveraging technology, to reach and serve customers and support distribution partners. You will explore innovative approaches to segment, target, position, and deliver on your brand promise — and explore successful marketing and distribution strategies using real-world case studies of market-driven organizations.

Learning Objectives and Program Impact

  • Examine industry-specific marketing issues including the pull/push relationship between marketing and sales.
  • Develop an understanding of the diverse marketplace of consumers for financial services products, including Millennials, women, and multi-cultural markets.
  • Broaden your view of how technology can impact marketing strategy and consumer education
  • Explore the implications of a research-based model of direct v. intermediary distribution.
  • Identify key organizational levers to becoming more market-focused.
  • Develop approaches and insights that you can apply in your own organization

 

Registration

LIMRA or LOMA Member: $4,800.00
Nonmember: $9,600.00

REGISTER

Hotel/Venue

Babson Executive Conference Center
One Snyder Drive
Babson Park (Wellesley), MA 02457 USA

Please Note: The Babson Executive Conference Center is the venue for both the program sessions and hotel accommodations. Upon completing the registration process, you will receive a confirmation email including further details — and a hotel room will be reserved in your name. You will be responsible for paying the hotel rate upon check-out.

Meet the Faculty

Tariq Khan
Founder and CEO, Global Diversity Marketing, Inc.
Adjunct Professor, Marketing and Leadership, New York University

Tariq Khan

Founder and CEO, Global Diversity Marketing, Inc.
Adjunct Professor, Marketing and Leadership, New York University

Tariq Khan is a recognized global business leader and sought after speaker on changing market trends, customer relationships, agency growth, social media services, and diversity and inclusion. He founded Global Diversity Marketing, Inc., a management consulting firm focused on helping organizations better understand the changing marketplace. He is best known for his thought leadership, leading corporate diversity initiatives while creating the business case for diversity and inclusion. Khan has traveled around the globe and has developed, supported, and managed the largest and most diverse sales force in the financial services industry.
Mark Hug, FSA, MAAA
Senior Advisor, Global Diversity Marketing

Mark Hug, FSA, MAAA

Senior Advisor, Global Diversity Marketing

Mark Hug is a Senior Advisor with Global Diversity Marketing and a recognized leader in the life insurance industry over the last three decades. He has held senior leadership roles in global industry companies, including Transamerica, Aetna, AXA, and Prudential. While with Prudential as Executive Vice President and Chief Marketing Officer, Mark was named one of Forbes’ 50 Most Influential Global CMOs of 2014. In this role, one of his focus areas was to bring financial services marketing and distribution to underserved cultures in the United States.

Contact us to learn more:

LIMRA Leadership Institute

800-235-4672

LLI@limra.com