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Newsroom
The LIMRA News Center is a place where members of the news media can find current and past news releases, facts about LIMRA, and other information.
2019 Insurance Barometer Study
Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.
2018 Insurance Barometer
LIMRA collaborates annually with Life Happens to gauge U.S. consumer sentiment. 2018 Insurance Barometer reports consumer perceptions, attitudes, and behaviors relative to financial products, with a particular focus on life insurance.
2019 Insurance Barometer Study: Nearly Half of Americans More Likely to Buy Simplified Underwritten Life Insurance
Arlington, Va., and Windsor, Conn., April 1, 2019 – Almost half of Americans (47 percent) say they are more likely to buy life insurance using simplified underwriting, which generally means getting coverage more quickly and without a medical exam versus traditional underwriting approaches, according to new findings from the 2019 Insurance Barometer Study.