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2020 Insurance Barometer Study

James T. Scanlon, M.S., HIA; Maggie Leyes; Stephen Wood 5/22/2020

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance.

Summary

The 2020 study period marks the 10th edition of the annual Insurance Barometer. It provides the industry with the opportunity to review a decade of consumer trends regarding life insurance and related financial issues.

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Dashboard Overview Tutorial

 

Tutorial Video

Learn how to access the data from the Insurance Barometer study.

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Meet the Project Director

James T. Scanlon, M.S., HIA
Scanlon directs a team of LIMRA researchers focused on insurance product and service marketing. His program includes one-time topical studies, as well as recurring surveys that track consumer behaviors and ownership levels over time. Scanlon conducts projects with a focus on key consumer segments, including the middle market, affluent markets, and small-business owners. He holds an M.S. in resource economics from the University of Massachusetts, where he also earned a B. A. in economics.

Assistant Vice President, Insurance Research — Markets
LIMRA
jscanlon@limra.com


For more information, please contact jscanlon@limra.com.

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