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Consumers More Likely to Buy Life Insurance when 'People Like Me' Own Coverage: LIMRA Study

WINDSOR, Conn., Jan. 26, 2016 — A new LIMRA study using behavioral economics finds consumers are more likely to buy life insurance when people similar to themselves own coverage.

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LIMRA.com Reimagined!

4/30/2019 1 - 1:30 p.m. EST

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

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LIMRA: New U.S. Pension Risk Transfer Sales Posts Double-Digit Growth in First Quarter 2023

Total U.S. single premium pension risk transfer sales were $6.3 billion, up 19% from first quarter 2022 results. These are the highest first-quarter sales ever recorded, according to LIMRA’s U.S. Group Annuity Risk Transfer Sales Survey.

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