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The partnership reinforces FWD’s commitment to develop its network of financial professionals to meet evolving needs of customers

Windsor, Conn., and Bangkok, Thailand, June 28, 2022—FWD Life Insurance Plc (FWD Insurance) signed a five-year agreement with LIMRA to offer its Trustworthy Selling program to FWD advisors. Used as a development program, Trustworthy Selling will provide FWD advisors with a deeper understanding of their customers’ needs and help them offer the right products and services to meet them.  

Trustworthy Selling, developed by LIMRA in collaboration with Hoopis Performance Network, enables financial professionals to develop their skills and focuses on understanding customers. Based on an in-depth research study, the training program will help advisors analyze customers’ needs and personal behaviors. This proven advisor development training program will also empower financial professionals to build deeper, long-lasting relationships with their clients.

Over the next five years, more than 15,000 FWD financial professionals, including bancassurance and agency professionals, will complete the hybrid learning program (online and/or in-person) and receive a certificate of their accomplishment.

“We are pleased that FWD Insurance selected LIMRA and our Trustworthy Selling program to help develop its financial professionals,” said Paul Arrowsmith, president of LIMRA and LOMA International. “More than 20,000 financial professionals worldwide have graduated from the program. In addition to the 25% increase (on average) in productivity, the graduates learn the tools to establish long-term and affirmative relationships with their customers while this program supports FWD’s vision through their agents to build community trust and the industry as a whole.”

“FWD is committed to adopting innovative practices to better serve our customers,” said David Korunić, chief executive officer of FWD Insurance. “LIMRA is a recognized leader in insurance distribution learning and development, and we are confident that Trustworthy Selling will help transform our distribution platforms to serve our customers and bring a simpler, faster and smoother insurance experience. Through this program, our sales professionals will learn how to build stronger relationships with customers and enable them to live their lives to the fullest and celebrate living without worry.”

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About LIMRA
Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About FWD Insurance
FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.

FWD Insurance was established in Thailand in 2013 and is a member of FWD Group. We are focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information please visit fwd.co.th or facebook.com/FWDThailand.