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As your trusted source for industry knowledge,
LIMRA provides research and solutions for
better business decisions and profitable growth.
Research
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Getting Social: Using Social Media to Support Your Business Strategies (2012)
Social media is becoming standard for the industry, expected by consumers, and desired by producers. This company practices study looks at the current state of social media and how to make use of its potential for success with prospecting, recruiting, marketing, and other areas of business while operating within today’s regulatory environment.
(Author: Norah Denley, 24 Jan 2012)
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U.S. Individual Life Insurance Persistency (2012)
This is the latest update of the SOA/LIMRA joint persistency study for individual life insurance in the U.S. For most products, overall lapse rates have stayed the same or declined.
(Author: Catherine Ho and Nancy Muise, 24 Jan 2012)
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Hot Topics –– Retaining Talent (2012)
This bibliography lists seven sources of information on retaining talent compiled by LIMRA’s InfoCenter.
(Author: InfoCenter, 23 Jan 2012)
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To Buy or Not to Buy Life Insurance: Buyer and Nonbuyer Differences (2012)
In the past two years, 22 percent of U.S. households seriously shopped for life insurance and over half of them bought. This report explores differences between buyers and nonbuyers. It also covers what buyers’ purchase, why nonbuyers didn’t buy and what could have changed their decisions.
(Author: Cheryl D. Retzloff, 19 Jan 2012)
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Marketing Employee-Funded Benefits in Canada: The Time is Now (2012)
Are Canadian insurers selling employee-funded benefits at the workplace?
(Author: Ron Neyer and Danielle Brancard, 18 Jan 2012)
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LIMRA's MarketFacts Quarterly
LIMRA Spotlight
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