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Marketing Strategies

2019년 3월 25일 월요일 - 2019년 3월 28일 목요일
Babson Executive Conference Center, Wellesley, MA USA



This program is designed for:

  • Leaders in all roles and functional areas who seek marketing immersion (e.g., strategic planning, IT, product management, marketing, and distribution)
  • Senior leaders with responsibility for planning and implementing market-oriented business strategies


Gain a thorough understanding of how to discover, design, and lead customer-focused marketing strategy and culture. This immersive program will address how our industry is at a critical crossroads, with both unprecedented growth potential and uncharted waters — navigable by building key marketing capabilities. You will learn how to use market research, leverage big data and analytics, spot disruptive trends, and challenge conventional wisdom to reinvent your distribution channels, reframe your solutions, build brand loyalty, and rally all functions to delight target customers. You will gain innovative approaches to segment, target, position, and deliver on your brand promise — and explore successful marketing strategies using real-world case studies of market-driven organizations.

  • Examine industry-specific marketing issues and emerging opportunities.
  • Take a hands-on approach to understanding real consumer perspectives.
  • Broaden your view of marketing’s strategic role in company direction.
  • Understand how to connect to and solve both current and anticipated needs.
  • Identify key organizational levers to becoming more market-focused.
  • Take home tangible ideas to apply in your current business environment.

교수 소개

Rick Kolsky, Ph.D.
President, Kolsky & Co.

Rick Kolsky, Ph.D.

President, Kolsky & Co.

Rick Kolsky has spent more than 35 years helping companies take marketing to the bottom line and view the world from the customer’s perspective. As President of Kolsky & Co., he focuses on using action-learning to convert many of today’s “fads” from buzzwords to reality. Rick is an Adjunct Professor of Marketing with the Kellogg School of Management at Northwestern University — where he teaches and directs a number of executive education programs. He is also a faculty partner of Mach49, a Silicon Valley incubator for Global 1000 companies. In prior roles, Rick worked in the White House, was a consulting partner for The MAC Group and KPMG Peat Marwick, and taught economics and consulted at Yale University.


Tuition Rates:
LIMRA or LOMA Member: $4,500.00 (special 2019 rate)
Nonmember: $9,000.00


Babson Executive Conference Center
One Snyder Drive
Babson Park (Wellesley), MA 02457 USA

Please Note: The Babson Executive Conference Center is the venue for both the program sessions and hotel accommodations. Upon completing the registration process, you will receive a confirmation email including further details — and a hotel room will be reserved in your name. You will be responsible for paying the hotel rate upon check-out.

더 자세한 사항을 위해 LIMRA에 문의:

Strategic Leadership