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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Featured Life Insurance Research

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning. Updated 2023 data.

Latest Life Insurance Research

Improving Benefit Decision-Making and Enrollment Through Effective Communication

Two-thirds of employees spend less than one hour on the entire process of reviewing benefits information, making decisions, and enrolling. Explore insights surrounding the importance of building quality enrollment experiences with valuable communication strategies.

An Increasing Demand for Mental Health Benefits

75% of workers say they have experienced at least one mental health challenges either sometimes or often during the past year. What benefits solutions can employers offer to support employee mental health? ​

Life Insurance Benchmark Studies

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Sales

Sep 10, 2024

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 2Q 2024 Data.

U.S. Monthly Individual Life Sales

Aug 29, 2024

Get the latest monthly individual life sales and application trends. New July 2024 data.

U.S. Individual Life Insurance Yearbook

Aug 1, 2024

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning. Updated 2023 data.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Aug 16, 2024

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Oct 7, 2024

Breaking news — see the latest market results for life insurance products sold at the workplace. New Q2 2024 featured research infographic.

Canadian Individual Life Insurance Sales

Sep 17, 2024

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2024 data.

Canadian Group Life and Health Insurance Sales

Aug 23, 2024

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 2Q 2024 data.

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Related On-Demand Webinars

Watch anytime, anywhere.

 

Securing the Future: A Generational Shift Is Underway

New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — U.S. Life Insurance - How Can the Industry Boost Sales Growth?

9/24/24 — This month, Bryan Hodgens, senior vice president and head of LIMRA Research, and Karen Terry, assistant vice president and director of LIMRA Insurance Product Research, will discuss the current sales trends, expectations for the immediate future, and what it will take to break the pattern and reach a broader audience of uninsured and underinsured consumers.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — U.S. Life Insurance - How Can the Industry Boost Sales Growth?

9/24/2024, 11 - 11:30 a.m. ET

9/24/24 — This month, Bryan Hodgens, senior vice president and head of LIMRA Research, and Karen Terry, assistant vice president and director of LIMRA Insurance Product Research, will discuss the current sales trends, expectations for the immediate future, and what it will take to break the pattern and reach a broader audience of uninsured and underinsured consumers.

Harnessing Generative AI for Industry Marketers

9/12/2024, 1 - 2 p.m. EDT

On-Demand Webinar - Attendees to this webinar will gain insights into the future of marketing in the life insurance, annuity and workplace benefits segments, and acquire actionable knowledge to implement AI solutions in their marketing strategies.

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