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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

2023 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Cross-Selling Life: The Multi-Line Customer

Does multi-product ownership make customers more loyal and likely to recommend the company? Are there other factors that differentiate multi-line customers?

Financial Professionals and the Individual Life Insurance Purchase

Learn how the use of a financial professional can increase consumers’ likelihood to purchase life insurance.

Think Fast: Behavioral Economics and Benefits Messaging

Learn how principles from behavioral economics can influence employees' decisions to enroll in workplace benefits.

Taking the Pulse of Consumers in Singapore: Global Consumer Pulse 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This report centers on Singapore.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Mar 15, 2023

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Monthly Individual Life Sales

Mar 29, 2023

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Yearbook

Oct 27, 2022

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Nov 18, 2022

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Dec 15, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

Individual Life Combination Products

Nov 17, 2022

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

May 5, 2023

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Mar 1, 2023

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Mar 7, 2023

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related MarketFacts Articles

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Related On-Demand Webinars

Watch anytime, anywhere.

The Future of Life Insurance Underwriting

8/18/2022 11 a.m. - 12 p.m. EDT

This webinar will address questions about the future of underwriting related to the risks and challenges of the future.

Help Protect Our Families: Exploring the U.S. Life Insurance Coverage Gap

4/13/2022 2 - 3 p.m. EDT

This webinar will examine how the pandemic has continued to influence consumers' perceived need for life insurance, provide details on life insurance ownership by generation, gender, race, and income, and offer insights on which segments of the market are most interested in purchasing life insurance.

Pandemics and Predictions, Take 2 – Navigating Uncertainty in 2022

2/16/2022 12 - 1 p.m. EST

This webinar will discuss recent developments and forecasts for the life insurance business. It will address keys to success that include attracting and retaining talent and understanding consumer concerns and perceptions. It will also look at potential threats to the business and trends around mortality.

5 in 15: The Five Things You Need to Know About Workplace Life Insurance in 15 Minutes

11/18/2021 12 - 12:15 p.m. EST

Join Pat Leary, Corporate Vice President, Workplace Benefits Research as he shares the five things you need to know about the changing landscape of life insurance benefits in 15 minutes.