Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:
Total new annualized premium level with prior year results at $3.98 billion.
Explore the levels of growing interest in activity trackers, wellness programs, and incentives for reaching new life insurance buyers.
Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning. Updated 2023 data.
What are the expectations for life sales over the next few years?
Sep 25, 2024
A Shifting Market: Understanding the changes and challenges.
Sep 24, 2024
Two-thirds of employees spend less than one hour on the entire process of reviewing benefits information, making decisions, and enrolling. Explore insights surrounding the importance of building quality enrollment experiences with valuable communication strategies.
Sep 6, 2024
Explore the investments and strategies executives are prioritizing to drive distribution productivity in life insurance amidst changing market dynamics.
Aug 29, 2024
Learn about employee attitudes and opinions toward workplace benefits and overall employment issues. Executive Summary now available.
Aug 28, 2024
75% of workers say they have experienced at least one mental health challenges either sometimes or often during the past year. What benefits solutions can employers offer to support employee mental health?
Aug 28, 2024
A Closer Look: Exploring Employee Perspectives on Benefits and the Workplace provides a high level overview of the 2024 BEAT Study: Benefits and Employee Attitude Tracker.
Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.
Take a deeper dive into the diverse features of life insurance products.
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 2Q 2024 Data.
Get the latest monthly individual life sales and application trends. New July 2024 data.
Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning. Updated 2023 data.
Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.
A detailed look at the state of the combination product market.
Breaking news — see the latest market results for life insurance products sold at the workplace. New Q2 2024 featured research infographic.
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2024 data.
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 2Q 2024 data.
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New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
9/24/24 — This month, Bryan Hodgens, senior vice president and head of LIMRA Research, and Karen Terry, assistant vice president and director of LIMRA Insurance Product Research, will discuss the current sales trends, expectations for the immediate future, and what it will take to break the pattern and reach a broader audience of uninsured and underinsured consumers.
9/24/24 — This month, Bryan Hodgens, senior vice president and head of LIMRA Research, and Karen Terry, assistant vice president and director of LIMRA Insurance Product Research, will discuss the current sales trends, expectations for the immediate future, and what it will take to break the pattern and reach a broader audience of uninsured and underinsured consumers.
On-Demand Webinar - Attendees to this webinar will gain insights into the future of marketing in the life insurance, annuity and workplace benefits segments, and acquire actionable knowledge to implement AI solutions in their marketing strategies.
Supporting for your life insurance business
Tackle your business challenges with the industry’s premier database of life insurance buyers.
Optimize customer experience for the uniqueness of life insurance.
Research tailored to your individual business needs.
