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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Featured Life Insurance Research

Latest Life Insurance Research

Life Insurance: Middle-Income Households

Middle-income households are juggling their current needs with financial goals.

Life Insurance Industry Concerns About the Impact of Long-Term COVID Mortality

What concerns does the life insurance industry have about the impact of long-term COVID mortality?

Inside the Intermediary: BGA and IMO Survey Results

LIMRA and NAILBA collaborated on a research study to learn more about brokerage general agencies (BGAs) and independent marketing organizations (IMOs) in the U.S. The goal was to gain a better understanding of this marketplace, its composition, challenges, and opportunities.

U.S. Life Insurance Market Briefing: LGBTQ Americans

Why do LGBTQ Americans live with a need gap when it comes to buying life insurance?

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Jun 21, 2022

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Monthly Individual Life Sales

Jul 27, 2022

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Yearbook

Oct 22, 2021

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Dec 20, 2021

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Mar 14, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

Individual Life Combination Products

Jul 29, 2022

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jul 1, 2022

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Jun 13, 2022

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Feb 21, 2022

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related MarketFacts Articles

The Human-Tech Connection

Current LIMRA research indicates that reaching today’s financial services consumer means maintaining a balance between advisor interaction and technological innovation.

Imagining the Future of Insurance Technology

Envision the tech and trends that will shape the future of financial services, and explore three strides you can take toward that future.

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Related On-Demand Webinars

Watch anytime, anywhere.

The Future of Life Insurance Underwriting

8/18/2022 11:00 AM EDT - 12:00 EDT

This webinar will address questions about the future of underwriting related to the risks and challenges of the future.

Help Protect Our Families: Exploring the U.S. Life Insurance Coverage Gap

4/13/2022 2:00 PM EDT - 3:00 EDT

This webinar will examine how the pandemic has continued to influence consumers' perceived need for life insurance, provide details on life insurance ownership by generation, gender, race, and income, and offer insights on which segments of the market are most interested in purchasing life insurance.

Pandemics and Predictions, Take 2 – Navigating Uncertainty in 2022

2/16/2022 12:00 PM EST - 1:00 EST

This webinar will discuss recent developments and forecasts for the life insurance business. It will address keys to success that include attracting and retaining talent and understanding consumer concerns and perceptions. It will also look at potential threats to the business and trends around mortality.

5 in 15: The Five Things You Need to Know About Workplace Life Insurance in 15 Minutes

11/18/2021 12:00 PM EST - 12:15 EST

Join Pat Leary, Corporate Vice President, Workplace Benefits Research as he shares the five things you need to know about the changing landscape of life insurance benefits in 15 minutes.