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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Featured Life Insurance Research

Benchmark Trends

Latest Life Insurance Research

2024 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

2023 Canadian Life Insurance Barometer

The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.

U.S. Consumer Sentiment (April 2024)

While consumer sentiment about the economy remains stable, confidence in the insurance industry encountered setbacks.

Securing the Future

New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.

Life Insurance Benchmark Studies

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Sales

Jun 10, 2024

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. Updated U.S. Individual Life Insurance Sales, Industry Estimates (1975 - 2023).

U.S. Monthly Individual Life Sales

Jul 12, 2024

Get the latest monthly individual life sales and application trends. New May 2024 data.

U.S. Individual Life Insurance Yearbook

Jul 25, 2023

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Life Insurance Forecast: A Return to the New Normal (2023-2025)

Nov 20, 2023

What are the expectations for life sales over the next few years?

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Oct 23, 2023

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jun 25, 2024

Breaking news — see the latest market results for life insurance products sold at the workplace. New Q1 2024 Data

Canadian Individual Life Insurance Sales

Jul 1, 2024

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2024 data.

Canadian Group Life and Health Insurance Sales

May 9, 2024

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related MarketFacts Articles

Advisors and Investors: Views on Retirement Risks

Managing risk effectively is part and parcel of retirement planning, but it can also feel like risky business for those planning for retirement. Learn how advisors and investors differ in their views related to risk.

Whole Life Insurance: Emerging Challenges in 2024

Whole life insurance has enjoyed more than a decade of dominance, but the market is shifting. How are carriers adapting to new market realities?

MarketFacts

Access insightful thought leadership on the forces driving the financial services industry.

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Related On-Demand Webinars

Watch anytime, anywhere.

U.S Life Insurance Sales Forecast: 2023- 2025, A Return to the New Normal

2/21/2024 1 - 1:30 p.m. EST

After moderate declines during the early days of the pandemic, life insurance sales soared in 2021 due to increased consumer demand, the regulatory impacts of IRS Section 7702 changes, and the Washington Cares Act. Sales began to decline again in 2022 and continued through the first half of 2023, but recently sales began to recover, what is the outlook for 2004 and beyond? Please join Karen Terry to review the highlights of 2023 life insurance sales and LIMRA’s 2023-2025 forecast.

 

Navigating the Future of Life Insurance: Challenges and Opportunities on the Minds of Executives

As you prepare for the upcoming year, whether you're looking to understand industry trends, fine-tune your business strategy, or explore investment opportunities, this event offers you a window to invaluable insights. LIMRA & BCG's latest report, based on an executive survey, interviews with c-suite leaders, and LIMRA/BCG research and market experience, reveals key opportunities for life insurance companies.

Navigating the Future of Life Insurance: Challenges and Opportunities on the Minds of Executives

11/14/2023 11 a.m. - 12 p.m. ET

As you prepare for the upcoming year, whether you're looking to understand industry trends, fine-tune your business strategy, or explore investment opportunities, this webinar provides a unique opportunity to gain first-hand knowledge from executives at the forefront of the life insurance industry.

The Future of Life Insurance Underwriting

8/18/2022 11 a.m. - 12 p.m. EDT

This webinar will address questions about the future of underwriting related to the risks and challenges of the future.


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