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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Featured Life Insurance Research

Benchmark Trends

Latest Life Insurance Research

U.S. Consumer Sentiment (January 2024)

Americans are feeling more optimistic about the economy and the outlook for the year ahead.

2023 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Life Savers and Saviors: Consumers on Insurers Offering MCED Tests

What do consumers think about multi-cancer early detection (MCED) tests, in general and when offered by one’s life insurance company?

The Facts of Life and Annuities: 2023 Update

This compilation of key facts from LIMRA and other sources can be used to educate people about the value of life insurance and annuities.

U.S. Consumer Sentiment (October 2023)

Americans' sentiment surrounding the economy and confidence in the financial services industry worsened in recent months following a year of, mostly measured, improvements.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Mar 14, 2024

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Monthly Individual Life Sales

Jan 24, 2024

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Yearbook

Jul 25, 2023

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Life Insurance Forecast: A Return to the New Normal (2023-2025)

Nov 20, 2023

What are the expectations for life sales over the next few years?

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Oct 23, 2023

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jan 22, 2024

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Dec 18, 2023

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Nov 21, 2023

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related MarketFacts Articles

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Related On-Demand Webinars

Watch anytime, anywhere.

U.S Life Insurance Sales Forecast: 2023- 2025, A Return to the New Normal

2/21/2024 1 - 1:30 p.m. EST

After moderate declines during the early days of the pandemic, life insurance sales soared in 2021 due to increased consumer demand, the regulatory impacts of IRS Section 7702 changes, and the Washington Cares Act. Sales began to decline again in 2022 and continued through the first half of 2023, but recently sales began to recover, what is the outlook for 2004 and beyond? Please join Karen Terry to review the highlights of 2023 life insurance sales and LIMRA’s 2023-2025 forecast.

 

Navigating the Future of Life Insurance: Challenges and Opportunities on the Minds of Executives

As you prepare for the upcoming year, whether you're looking to understand industry trends, fine-tune your business strategy, or explore investment opportunities, this event offers you a window to invaluable insights. LIMRA & BCG's latest report, based on an executive survey, interviews with c-suite leaders, and LIMRA/BCG research and market experience, reveals key opportunities for life insurance companies.

Navigating the Future of Life Insurance: Challenges and Opportunities on the Minds of Executives

11/14/2023 11 a.m. - 12 p.m. ET

As you prepare for the upcoming year, whether you're looking to understand industry trends, fine-tune your business strategy, or explore investment opportunities, this webinar provides a unique opportunity to gain first-hand knowledge from executives at the forefront of the life insurance industry.

The Future of Life Insurance Underwriting

8/18/2022 11 a.m. - 12 p.m. EDT

This webinar will address questions about the future of underwriting related to the risks and challenges of the future.


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