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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Benchmark Trends

U.S. Life Insurance Premium Rebounds in the Second Quarter 2023

Total U.S. life insurance new annual premium up 2% in the second quarter to $4.04 billion.

Life Policy Sales Increase and Premiums Decline in Q1 2023

Total U.S. retail life insurance new annualized premium fell 7% in the first quarter of 2023 to $3.7 billion.

2022 Life Insurance Sales Match Record Set in 2021

Propelled by the strong growth in the first half of 2022, U.S. life insurance premium totaled $15.3 billion, roughly level with the record-high premium sold in 2021.

Latest Life Insurance Research

U.S. Consumer Sentiment (July 2023)

Americans’ concerns about the economy and COVID-19 continue to ease.

Taking the Pulse of Consumers in Korea: Global Consumer Pulse 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This iteration includes findings for the Korea market.

Taking the Pulse of Consumers in France: Global Consumer Pulse 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This iteration includes findings for the French market.

2023 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Cross-Selling Life: The Consumer Perspective

Would a better understanding of consumer attitudes, preferences, and experiences related to purchasing auto, homeowners, and life insurance from a single company help multi-line companies with their cross-selling efforts?

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Aug 31, 2023

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Monthly Individual Life Sales

Sep 21, 2023

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Yearbook

Jul 25, 2023

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Life Insurance Forecast

Nov 18, 2022

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Dec 15, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

Individual Life Combination Products

Nov 17, 2022

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

May 5, 2023

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Aug 28, 2023

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Aug 29, 2023

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related MarketFacts Articles

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Related On-Demand Webinars

Watch anytime, anywhere.

The Future of Life Insurance Underwriting

8/18/2022 11 a.m. - 12 p.m. EDT

This webinar will address questions about the future of underwriting related to the risks and challenges of the future.

Help Protect Our Families: Exploring the U.S. Life Insurance Coverage Gap

4/13/2022 2 - 3 p.m. EDT

This webinar will examine how the pandemic has continued to influence consumers' perceived need for life insurance, provide details on life insurance ownership by generation, gender, race, and income, and offer insights on which segments of the market are most interested in purchasing life insurance.

Pandemics and Predictions, Take 2 – Navigating Uncertainty in 2022

2/16/2022 12 - 1 p.m. EST

This webinar will discuss recent developments and forecasts for the life insurance business. It will address keys to success that include attracting and retaining talent and understanding consumer concerns and perceptions. It will also look at potential threats to the business and trends around mortality.

5 in 15: The Five Things You Need to Know About Workplace Life Insurance in 15 Minutes

11/18/2021 12 - 12:15 p.m. EST

Join Pat Leary, Corporate Vice President, Workplace Benefits Research as he shares the five things you need to know about the changing landscape of life insurance benefits in 15 minutes.

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