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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

Financial Crimes Services and Fraud Prevention Study

This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.

Automated and Accelerated Underwriting: Life Insurance Company Practices in 2020

LIMRA asked underwriting leaders at life insurance companies about their practices regarding automated underwriting. Here are our findings.

Consumer Sentiment in the Time of COVID-19 (April 2022)

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Mar 11, 2022

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Monthly Individual Life Sales

May 2, 2022

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Yearbook

Oct 22, 2021

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Dec 20, 2021

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Mar 14, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

Individual Life Combination Products

Oct 20, 2021

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

May 3, 2022

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Mar 14, 2022

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Feb 21, 2022

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Help Protect Our Families: Exploring the U.S. Life Insurance Coverage Gap

4/13/2022 2:00 PM EDT - 3:00 EDT

This webinar will examine how the pandemic has continued to influence consumers' perceived need for life insurance, provide details on life insurance ownership by generation, gender, race, and income, and offer insights on which segments of the market are most interested in purchasing life insurance.

Pandemics and Predictions, Take 2 – Navigating Uncertainty in 2022

2/16/2022 12:00 PM EST - 1:00 EST

This webinar will discuss recent developments and forecasts for the life insurance business. It will address keys to success that include attracting and retaining talent and understanding consumer concerns and perceptions. It will also look at potential threats to the business and trends around mortality.

5 in 15: The Five Things You Need to Know About Workplace Life Insurance in 15 Minutes

11/18/2021 12:00 PM EST - 12:15 EST

Join Pat Leary, Corporate Vice President, Workplace Benefits Research as he shares the five things you need to know about the changing landscape of life insurance benefits in 15 minutes.

Strategic Imperatives for the Canadian Insurance Market: Consumer and Small Business Needs for 2022

9/29/2021 1:00 PM EDT - 2:00 EDT

EY's Canadian Consulting leaders, Janice Deganis and Puneet Chattree, will discuss key findings from the EY 2020 and 2021 Insurance Consumer Surveys for life, retirement, and P&C consumers and small business owners.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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