Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

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Today’s changing consumers
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Featured Life Insurance Research Latest Insurance Research Life Insurance Benchmark Studies

Featured Insurance Research

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

Top of Mind: Consumer Awareness of Life Insurance Brands

Which brands are top-of-mind when Americans think about life insurance?

Life Insurance Sales: Trends and Future Outlook

Life insurance premiums reached $15.9 billion in 2024, up 3 percent from 2023. Growth was driven by strong equity markets and innovative product designs. LIMRA’s exclusive forecast anticipates stable sales and no recession; premium growth is expected to stay around 3 percent.

U.S. Consumer Sentiment (January 2025)

In early 2025, political shifts and recent developments appear to be influencing consumer sentiment in various, albeit foreseeable, ways.

Consumer Perspectives on Long-Term Care and Insurance Update

LIMRA checked in with consumers on their interest in life long-term care combination products and how they would prefer to receive care when it is their turn.

Latest Insurance Research

Top of Mind: Consumer Awareness of Life Insurance Brands

Apr 15, 2025

Which brands are top-of-mind when Americans think about life insurance?

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

Apr 11, 2025

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Life Insurance Sales: Trends and Future Outlook

Mar 25, 2025

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Feb 28, 2025

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

U.S. Consumer Sentiment (January 2025)

Feb 24, 2025

In early 2025, political shifts and recent developments appear to be influencing consumer sentiment in various, albeit foreseeable, ways.

Consumer Perspectives on Long-Term Care and Insurance Update

Feb 4, 2025

LIMRA checked in with consumers on their interest in life long-term care combination products and how they would prefer to receive care when it is their turn.

Insurance Benchmark Studies

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

U.S. Individual Life Insurance Sales

Apr 25, 2025

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates (1975 - 2004).

U.S. Monthly Individual Life Sales

Mar 5, 2025

Get the latest monthly individual life sales and application trends. New January 2025 and December 2024 data.

U.S. Individual Life Insurance Yearbook

Aug 1, 2024

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Forecast

Nov 14, 2024

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Dec 17, 2024

A detailed look at the state of the combination product market. New 2024 Mid-Year Review.

U.S. Individual Disability Income Insurance Sales

Mar 12, 2025

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New 4Q 2024 data.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Apr 17, 2025

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Life Insurance Sales

Mar 14, 2025

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.

Canadian Group Life and Health Insurance Sales

Feb 3, 2025

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 4Q 2024 data.

Canadian Individual Critical Illness Insurance Sales

Mar 24, 2025

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q4 2024 data.

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Securing the Future: A Generational Shift Is Underway

New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.