Research

Canada

Access the Canadian insights and benchmarks you need to guide strategic decisions and accelerate sales growth.

Explore actionable intelligence across:

Product development and pricing
Today’s evolving consumer landscape
Employer and employee perspectives
Effective sales and service practices
Objective benchmarks

Featured Canadian Research Latest Canadian Research Canadian Benchmark Studies

Featured Canadian Research

Digital Transformation in Canadian Workplace Benefits

How are Canadian workplace benefits carriers investing in digital transformation?

2025 Canadian Employers Survey

This study provides a comprehensive snapshot of the Canadian employee benefits landscape, examining how employers design, offer, and manage group insurance and retirement benefits amid economic uncertainty and evolving workforce needs.

Latest Canadian Research

2023 Canadian Life Insurance Barometer

Jun 4, 2024

The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.

Retirement Investors in Canada

Jan 2, 2024

Learn about the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in Canada.

Workplace Products

Jun 4, 2026

Learn the latest information about products sold at the workplace. New Q1 2026 results.

2025 Canadian Employers Survey

May 18, 2026

Insurance and AI in Canada: Reimagining the SDLC

Feb 20, 2026

Turning caution into confidence, AI is helping insurers modernize the SDLC, strengthen oversight and generate measurable value at scale. See what’s changing and how.

Workplace Benefits: Using the Past to Stay Ahead

Feb 20, 2026

From ERISA disputes to AI controversy, courts are shifting expectations for insurance providers. Stay current with the developments impacting your future approach.

Canadian Benchmark Studies

Canadian Individual Life Insurance Sales Forecast

Individual life insurance sales estimates and forecast for Canada.

Canadian Individual Life Insurance Sales

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2026 data.

Canadian Individual Annuities

Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q4 2025 GLIMPSE.

Canadian Group Life and Health Insurance Sales

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q1 2026 data.

Canadian Sales Force and Retention

Calendar-year retention of the Canadian career agent sales force. New 2024 data.

Canadian Individual Critical Illness Insurance Sales

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q1 2026 data.

The Canadian Pension Market

This quarterly survey benchmarks Canadian pension sales and member activity. New Q3 2025 glimpse.

Canadian Segregated Funds Product Experience Study

Learn about Canadian segregated funds product policyholder behavior and mortality experience, key risk factors that materially impact the cost of guaranteed death, maturity, and withdrawal benefits provided by segregated funds products.

Upcoming Conferences

LIMRA Annual Conference

The LIMRA Annual Conference is one of the largest gatherings of senior executives representing diverse sectors of the financial services industry, including life, annuities, and workplace benefits. Our members and partners come together for strategic industry insights and high-level networking — a must-attend for executives.

Related Upcoming and On-Demand Webinars

Benefits That Win in Canada: Smarter Design for a Changing Workforce

6/9/2026, 1 - 1:30 p.m.

Today’s Canadian employees expect more—and employers need benefit plans that deliver. From cost management to personalization, discover what truly moves the needle in creating a benefits program that stands out.

Canadian Insurance Barometer Webinar

On-Demand Webinar — The debut release of the Canadian Insurance Barometer Study, from LIMRA and Life Happens, finds that 57% of Canadians self-reported owning some type of life insurance coverage. Join our webinar to dig deeper into the life insurance perceptions, attitudes, and behaviors of consumers in Canada.

Insurance Immersion — Canada

Upcoming Session: September 9-11, 2026

Insurance Immersion is ideal for entry-level or mid-level managers, emerging leaders, and high-potential employees who may excel in their field or specialty but have limited exposure to other areas of the business.

Our expert instructors provide a holistic, succinct overview of products and operations, explaining key connections among economic factors, product features and sales, and operations.

Professional Development

Join the Fellowship

Join the over 110,000 Fellow, Life Management Institute™ (FLMI®) designees around the world who have committed themselves to excellence. This globally recognized designation teaches advanced insurance and financial concepts so you can build a deeper understanding of the insurance business. Begin your FLMI journey today and join the Fellowship!

Strategic Leadership Experience

Strengthen strategic thinking and drive organizational-wide results throughout your career journey. Discover leadership experiences designed to deepen industry insight, elevate decision-making, and help you shape the future of financial services. Developed in partnership with Wharton Executive Education.

AI Leadership Experience

The AI Leadership Experience, also developed in partnership with Wharton Executive Education, equips industry leaders with the strategic insight, practical tools, and leadership confidence needed to drive responsible, enterprise-wide AI transformation.

Related Committees and Study Groups

Our committees and study groups offer unique opportunities to connect with industry peers, tackle common business challenges together, and shape the future of LIMRA's research and training programs. Engage in focused discussions on emerging issues, expand your network, and gain insights from expert industry speakers.