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LIMRA: U.S. Life Insurance Policy Sales Increase 2% in Second Quarter Driven by Direct-to-Consumer

Total U.S. individual life insurance new policy sales increased 2% in the second quarter 2020 but new annualized premium fell 5%, compared with second quarter 2019 results.

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Life Insurance Awareness Month

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. LIMRA is proud to support Life Insurance Awareness Month (LIAM). 

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Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com