Total U.S. annuity sales were $215.2 billion in the first half of 2024, a 19% jump from prior year results, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey, which represents 92% of the total U.S. annuity market. This is a new sales record for the first six months of a year since LIMRA started tracking sales in the 1980s.
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Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance and its role in protecting families’ financial security. LIMRA is proud to once again support LIAM.
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The Fact Tank houses LIMRA's sales data and industry fact sheets, which are easy-to-digest must-have data insights available to members of the news media.
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Director, Public Relations
Work Phone: (860) 285-7787
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