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Customer-Centered Design for Competitive Advantage

2019年11月6日 Eastern - 2019年11月7日 Eastern
Convene at the Citadel Center, Chicago, IL USA



This program is designed for:

  • Leaders in all roles who seek to build a dynamic understanding of today’s rapidly evolving customers
  • Leaders in areas responsible for driving customer-centered innovations (e.g., marketing, distribution, customer service, IT, data science, and product development)
  • Teams of three or more individuals from the same company who will benefit from learning and practicing a shared methodology 


Companies across all industries strive to consistently delight their customers in each step of their journey. This “working lab” program, using a series of team-based application exercises, provides and reinforces a proven methodology to stimulate and execute customer-centered innovations to unleash latent and profitable growth. It also addresses how organizations can implement this approach in an agile way — using constant experimentation to mitigate risks inherent in disruptive innovations and adopt a bias toward action. For maximum benefit, you are encouraged to attend with multiple members of your team.

  • Broaden your perspective on what innovation means in the context of customer experience.
  • Learn and apply concrete, practical tools for customer-centered design and agile experimentation. 
  • Develop specific, disruptive business ideas and smart experiments to tap opportunities in your company.
  • Understand common objections that cause resistance to change — and how to overcome them.


Rick Kolsky, Ph.D.
President, Kolsky & Co.

Rick Kolsky, Ph.D.

President, Kolsky & Co.

Rick Kolsky has spent more than 35 years helping companies take marketing to the bottom line and view the world from the customer’s perspective. As President of Kolsky & Co., he focuses on using action-learning to convert many of today’s “fads” from buzzwords to reality. Rick is an Adjunct Professor of Marketing with the Kellogg School of Management at Northwestern University — where he teaches and directs a number of executive education programs. He is also a faculty partner of Mach49, a Silicon Valley incubator for Global 1000 companies. In prior roles, Rick worked in the White House, was a consulting partner for The MAC Group and KPMG Peat Marwick, and taught economics and consulted at Yale University.


Tuition Rates:
LIMRA or LOMA Member: $2,400.00
Nonmember: $4,800.00

酒店 / 地点

Chicago, IL 60603 USA

Please Note: Upon completing the registration process, you will receive a confirmation email that includes hotel options in the venue’s immediate area.

联系 LIMRA 了解详情:

Strategic Leadership