The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)
The Life Insurance Sales Outlook. Where is the market heading next? Explore 2026 projections alongside insights from 2025 performance, emerging product trends, and the drivers shaping future growth.