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For 30 years, LIMRA MarketFacts has been the premier publication for financial services executives worldwide. Our mission is to bring the latest, most pertinent industry information to our readership — whether it is derived from industry research, company best practices, or insightful thought leadership. LIMRA MarketFacts offers unmatched content by inviting authorship from representatives of companies in LIMRA’s vast member roster, as well as from LIMRA’s internal subject matter experts and global thought leaders impacting the financial services arena.

Why is LIMRA MarketFacts different from other industry trade publications? Because we concentrate on developing in-depth, insightful articles devoted to the critical issues of the day impacting financial services industry decision-makers. By blending exclusive perspectives from LIMRA’s renowned research team and marketing experts with the industry’s top thought leadership, LIMRA MarketFacts provides the latest information on how companies can maximize their marketing and distribution effectiveness in an ever-evolving environment.

In these turbulent times, it is imperative that you have access to the best thinking on the forces driving change in the financial services industry. LIMRA MarketFacts is the vehicle that industry executives turn to most for LIMRA’s longstanding brand in research excellence.

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Advertising in LIMRA MarketFacts leverages the trust we’ve built with our members and readers over the last century. It offers an unparalleled opportunity to access an audience of executive-level decision makers in the financial services industry. For detailed information on advertising (including ad rates, specs, and publication schedule), please download a PDF of our media kit.
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2014 MarketFacts Number 2

LIMRA MarketFacts

Number 2, 2014

by Ingrid R. Goodenow, FLMI, LIMRA

Regulations, cultural preferences, and the widespread use of various types of technology all are factors in determining how well bancassurance fits in to the various financial markets across the globe. This article examines the regulatory environment, bank life sales practices in the United States, and bancassurance practices in some countries within Europe, Africa, Asia, and Latin America, to see how the aforementioned factors can influence the degree to which bancassurance is successful in a given country or region.

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by Kathleen H. Rook, LIMRA Secure Retirement Institute

This article presents high-level findings from recent LIMRA Secure Retirement Institute research conducted with U.S. adults on several topics — including retirement readiness. It analyzes the similarities and differences between those who are currently saving for retirement and those who are not doing so — including the characteristics of each group, which resources are effective, how much they should save, and sources of retirement income.

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by Markus Reinmund, New York Life

In this article, Reinmund discusses how customer experience initiatives present an opportunity for life insurance companies to differentiate themselves in a mature, highly competitive marketplace. He explores the new benchmark for “ease,” the ROI challenge, and the importance of also providing a great employee experience.

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by Kimberly A. Landry, LIMRA

Recent developments have led many to ask whether the current paradigm of employer-provided benefits will change — and if so, how? These are questions that most employers themselves are not yet able to answer. However, an examination of employers’ current attitudes and opinions about the benefits they offer can provide clues as to the direction this market will take in the future. This article shares key findings from a recent LIMRA study on the topic.

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by Ron Neyer, MBA, CLU, ChFC, LIMRA

Buying life insurance can be a complex process for many reasons. While many consumers feel they need coverage, most do not understand the nuances of various options. When seeking information, they quickly uncover a multitude of different sources competing for their attention. If they decide to dig deeper, shoppers come to realize that they must address several questions to determine the right amount of coverage, type of product, and person to trust in finding these answers. This article highlights key findings from a recent LIMRA study that delved into the life insurance purchase process and explored the various paths consumers take when shopping for coverage.

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by Mary M. Art, LIMRA

Will increased ownership of mobile devices translate to your company’s stakeholders — financial professionals, policyowners, the public — having a greater desire to interact with you via mobile? Through a survey with 56 life insurance companies in the United States and Canada, LIMRA sought to learn more about the status of mobile technology initiatives in an effort to assist companies in developing future mobile strategies. This article shares some of our key findings.

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by Norah Denley, LIMRA

The drive for companies to understand their customers seems to be everywhere today. This article discusses the challenges unique to the financial services industry in this area, outlines how companies implement customer experience management (CEM), and suggests some ways to overcome common obstacles and support CEM initiatives.

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by Alison Salka, Ph.D., LIMRA

Recent LIMRA Secure Retirement Institute research surveyed plan sponsors to gain insight into their perceptions and expectations around the Affordable Care Act as it relates to their retirement benefits. This article highlights some key findings, which should help advisors and retirement plan providers better understand the context surrounding retirement benefit decisions.

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Mary-Beth Selby


MarketFacts 2018

MarketFacts 2017

MarketFacts 2016

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