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Take the Lead

Growing your sales today requires new thinking, new skills, and new capabilities. LIMRA’s expertise can help. We infuse our deep industry understanding with the latest consumer and industry research to create innovative programs and tools that deliver results. Our solutions enable you to:

  • Attract more top talent
  • Evaluate and engage high-potential candidates
  • Boost sales effectiveness at all stages of the career
  • Create visionary leaders

What's New

We’ve Got you Covered with Just Right, Just in Time Training

Best Interest Training

LIMRA’s industry-standard Best Interest training provides just what financial professionals need to know to understand and comply with New York Reg 187. Available in the summer of 2019, the course will offer convenience to producers and scalable cost savings to carriers.

Meeting Customer Needs

Market Development

Find and value clusters of qualified prospects.

Recruiting and Selection

Select the best candidates for the right roles.

Onboarding and Development

Development and training for financial services professionals.


Use your company’s data to drive more-effective decisions.

Global Solutions

Grow sales with solutions designed for your market.


Win with experts who thoroughly understand your business.

Custom Research

Research tailored to your individual business needs.

LIMRA Data Exchange Standards (LDEx)

Streamline and optimize the flow of information between business stakeholders.