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For 30 years, LIMRA MarketFacts has been the premier publication for financial services executives worldwide. Our mission is to bring the latest, most pertinent industry information to our readership — whether it is derived from industry research, company best practices, or insightful thought leadership. LIMRA MarketFacts offers unmatched content by inviting authorship from representatives of companies in LIMRA’s vast member roster, as well as from LIMRA’s internal subject matter experts and global thought leaders impacting the financial services arena.

Why is LIMRA MarketFacts different from other industry trade publications? Because we concentrate on developing in-depth, insightful articles devoted to the critical issues of the day impacting financial services industry decision-makers. By blending exclusive perspectives from LIMRA’s renowned research team and marketing experts with the industry’s top thought leadership, LIMRA MarketFacts provides the latest information on how companies can maximize their marketing and distribution effectiveness in an ever-evolving environment.

In these turbulent times, it is imperative that you have access to the best thinking on the forces driving change in the financial services industry. LIMRA MarketFacts is the vehicle that industry executives turn to most for LIMRA’s longstanding brand in research excellence.

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LIMRA is the recognized trusted source for industry knowledge. From our unique vantage point, we are able to connect our member companies to the research, thought leadership, and solutions that will help them make better business decisions, improve productivity, and grow profitability.

Advertising in LIMRA MarketFacts leverages the trust we’ve built with our members and readers over the last century. It offers an unparalleled opportunity to access an audience of executive-level decision makers in the financial services industry. For detailed information on advertising (including ad rates, specs, and publication schedule), please download a PDF of our media kit.
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MarketFacts Number 1

LIMRA MarketFacts

Number 1, 2015

by Mark Paracer, LIMRA Secure Retirement Institute

This article examines how the retail variable annuity market has changed since the 2007–2008 financial crisis and discusses where it might be going from here.

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by Karen R. Terry, FLMI, LIMRA

As we reflect on year-end data for 2014, LIMRA predicts that 2015 will be another flat year for life insurance sales. This article reviews sales trends for products including indexed universal life, lifetime guarantee universal life, variable universal life, whole life, and term life.

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by Ingrid R. Goodenow, FLMI, LIMRA

Over the course of 2014, LIMRA’s international research team fielded a wide range of surveys to both our member companies and international consumers. The studies addressed a variety of topics — including consumer behavior and opinions, technology, and strategic company practices — to help industry leaders navigate and succeed in global markets. This article highlights notable findings from each of these flagship projects.

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by Ron Neyer, MBA, CLU, ChFC, LIMRA

When designing employee benefit packages, employers must consider the needs of a historically diverse workforce, which now spans four generations. How do voluntary options fit into their plans? Recent LIMRA research, which examines trends that influence companies’ benefit strategies, suggests that employee-funded choices remain essential in today’s environment. This article highlights some of the study’s key findings.

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by Patrick T. Leary, LLIF, LIMRA

This article closely examines two industry issues — the consideration of a uniform fiduciary standard and commission disclosure — in the context of their history and current status, their potential implications for the industry, and their specific impact on insurance professionals.

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by Richard Aneser, Lincoln Financial Group Distribution

In this View From the Top article, Lincoln Financial Group Distribution’s Chief Marketing Officer Richard Aneser shares his perspective on how financial services companies can approach customer centricity.

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by Joseph F. Coughlin, Massachusetts Institute of Technology AgeLab

Longevity and the changing social context of aging are increasing client needs and expectations. In this article, Dr. Coughlin presents a different advisory business model required to broaden the conversation and deepen the relationship with clients and their families.

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by Nilufer R. Ahmed, Ph.D., LIMRA

We recently interviewed Nilufer Ahmed, Ph.D., LIMRA’s Senior Research Director of Insurance Research — Markets, on the third and latest edition of our U.S. Consumers Today research series. This part of the study explores the differences and similarities between the genders in terms of their attitudes and behaviors when it comes to financial decisions. This article shares the interview as well as key findings and recommendations from the research.

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by Matthew Kenigsberg, Fidelity Investments; Prasenjit Dey Mazumdar, Fidelity Investments

This article discusses how it is possible to create significant benefits, net of costs, from using longevity insurance as a supplement to a liquid asset retirement portfolio without any consideration of the possibility of outliving one’s assets.

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by Mary M. Art, LIMRA; Norah Denley, LIMRA

Knowing what technology young advisors use and want can help financial services organizations attract and retain more of them in sales roles. To gain insight into their motivations, LIMRA surveyed full-time retail insurance and/or investment advisors aged 40 and younger on how they use company websites, software, social media, and mobile devices for their business. This article highlights the key findings as they relate to these applications of technology.

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Mary-Beth Selby


MarketFacts 2018

MarketFacts 2017

MarketFacts 2016

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