How important are online services for life insurance? How do life insurance policyowners want to obtain service on their policies? Can a valuable website help cement their relationship with the company?
Do life insurance policyowners want online service options, and how important is it for these services to be accessible from their mobile devices?
Digital Service Preferences: Life Insurance Policyowner Service Preferences through Web, Mobile, and Social (2014)
Are policyowners interested in using companies’ websites for service or connecting via social media? Do they want to access them from mobile devices?
How can companies ensure that they offer a better customer experience and meet or exceed policyowners’ service expectations? How do channel preferences vary from one type of service to another?
- Research Abstract
- Distribution Channels
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Customer Experience
- Individual Insurance
- Insurance Products
- Life Insurance
What are policyowners’ preferred channels for service: online, through financial professionals, or direct from companies?
What are life policyowners looking for when it comes to service from their companies? Who is more likely to go online for service? What services do they use and want online?