LIMRA is proud to support Life Insurance Awareness Month (LIAM). The industry-wide campaign, which takes place each September, aims to educate consumers on the importance of life insurance, the role it plays in protecting families’ financial security, and help them get the coverage they need.
According to the 2019 Insurance Barometer Study, almost 6 in 10 American consumers own some type of life insurance. The primary drivers behind their purchase are to cover final expenses, replace the income of a wage earner and to leave an inheritance.
Less than Half of Middle-Market Consumers Own Individual Life Insurance Creating a Gap in Protection
WINDSOR, CT, Sept. 2, 2014 — A LIMRA study on middle-market consumers found that only 46 percent own individual life insurance,revealing a critical gap in protection.
- News Releases
- Distribution Channels
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Wealth Markets
- Individual Insurance
- Insurance Products
- Life Insurance
WINDSOR, Conn., Sept. 3, 2013 — A recent LIMRA study “Financial Protection for Hispanics” made the observation that for many reasons, Hispanics offer a natural market for life insurance.
In this episode of LIMRA Unplugged, LIMRA Research Director Alison Salka reached out to some of our member companies to get their viewpoints on the importance of life insurance in recognition of September being Life Insurance Awareness Month.
Four in 10 U.S. Households with Children Would Have Immediate Trouble Paying Bills if the Primary Breadwinner Died Today