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Life Insurance Awareness Month

In this episode of LIMRA Unplugged, LIMRA Research Director Alison Salka reached out to some of our member companies to get their viewpoints on the importance of life insurance in recognition of September being Life Insurance Awareness Month.

2021 Life Insurance Awareness Month

In this episode of LIMRA Unplugged, we reached out to financial professionals at our member companies about why their clients should own life insurance and some of the ways they help customers understand its value.

2019 Life Insurance Awareness Month

In this episode of LIMRA Unplugged Lite, LIMRA reached out to executives at our member companies to get their perspectives on the importance of life insurance.

2020 Life Insurance Awareness Month

In this episode of LIMRA Unplugged Lite, LIMRA reached out to executives at our member companies to get their perspectives on the importance of life insurance.

Life Insurance Awareness Month (2021)

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. LIMRA is proud to support Life Insurance Awareness Month.

Life Insurance Awareness Month Highlights the Importance of Owning Life Insurance

According to the 2019 Insurance Barometer Study, almost 6 in 10 American consumers own some type of life insurance. The primary drivers behind their purchase are to cover final expenses, replace the income of a wage earner and to leave an inheritance.