LIMRA Home Link
LIAM Banner

September is Life Insurance Awareness Month

LIMRA is proud to support Life Insurance Awareness Month (LIAM). The industry-wide campaign, which takes place each September, aims to educate consumers on the importance of life insurance, the role it plays in protecting families’ financial security and help them get the coverage they need.

New LIMRA research finds more than one third (35 percent) of all households would feel an adverse financial impact within one month if a primary wage earner died. That is why LIMRA joins Life Happens and life insurance companies and financial professionals across the country in support of Life Insurance Awareness Month — to bring awareness to the importance of having the life insurance coverage needed to protect one’s loved ones.

Below are resources that provide insights, trends and perceptions about life insurance that impact life insurance ownership in 2018.

Life Insurance Awareness Month

Debunking Life Insurance Myths — 2


Insurance Barometer Infographic

Social Media

LIAM - 1 (small)

LIAM - 2 (small)

LIAM - 3 (small)

LIAM - 4 (small)

Purchase Funnel Infographic

LIAM - 5 (small)

LIAM - 6 (small)

Owning Life Insurance

Top three reasons don't buy


Other Resources


    For Media Inquiries

    Catherine Theroux
    Director, Public Relations
    Office: 860-285-7787
    Cell: 703-447-3257

    Erica Iorillo
    Public Relations Consultant
    Office: 860-285-7875
    Cell: 860-371-8638

    Louis Sklenarik
    Public Relations Specialist
    Office: 860-298-3920