WINDSOR, Conn., Dec. 17, 2015—As banks look to expand their business beyond traditional retail banking, longtime loyal customers and Millennials represent key opportunities for growth, according to a new study from LIMRA.
A LIMRA research study on bank customer loyalty revealed that with the right approach, Millennials represent a long term growth opportunity for financial institutions.
Are customers really receptive to insurance and investment products from banks? What will banks need to do to increase consumer interest?
How can banks and credit unions leverage their existing relationships to better engage today’s customers? This report examines what satisfaction and loyalty really mean and the implications for the relationship between customers and their primary bank or credit union.
In a new LIMRA study, 78 percent of banks and credit unions with established life insurance programs said growing life insurance sales is an important priority for their institution.
LIMRA’s recently released results for bank life insurance sales in 2015 presents a “glass half-full, glass-half-empty” situation.
WINDSOR, Conn., May 27, 2015 — Among financial institutions that sell life insurance, almost 8 out of 10 program managers said lack of consumer awareness presents a key challenge to growing their sales.
WINDSOR, Conn., January 16, 2007 — The typical bank in the latest Kehrer-LIMRA Bank Life Insurance Sales Study increased its new life sales revenue by an estimated 15 percent last year, on the heels of a similar increase the previous year.