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Consumers Overestimate Cost of Life Insurance By Nearly Three Times

New LIFE Foundation and LIMRA Study Finds Misconceptions Over Cost May be Preventing Many from Getting Coverage They Need.

2015 Insurance Barometer Study Finds Americans Continue to Overestimate Cost of Life Insurance

Perceived Expense Deters Two Thirds of Millennials and Gen X Consumers from Buying Life Insurance.

2019 Insurance Barometer Study: Nearly Half of Americans More Likely to Buy Simplified Underwritten Life Insurance

Arlington, Va., and Windsor, Conn., April 1, 2019 – Almost half of Americans (47 percent) say they are more likely to buy life insurance using simplified underwriting, which generally means getting coverage more quickly and without a medical exam versus traditional underwriting approaches, according to new findings from the 2019 Insurance Barometer Study.

Nearly 20% of Consumers Willing to Purchase Life Insurance from a Retail Outlet, Such as Warehouse Club or Superstore

Annual Insurance Barometer Study from LIFE and LIMRA Analyzes Life Insurance Buying Preferences, Finds Majority of Consumers Unlikely to Buy in Next Year.

Three-quarters of Americans Have Confidence in Life Insurance Companies

Majority of Americans Believe Life Insurance Offers Peace of Mind.

Nearly three-quarters of U.S. employees would like a customized benefits package

9 in 10 workers rank health care and retirement as the most important workplace benefits.