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Nearly 20% of Consumers Willing to Purchase Life Insurance from a Retail Outlet, Such as Warehouse Club or Superstore

Annual Insurance Barometer Study from LIFE and LIMRA Analyzes Life Insurance Buying Preferences, Finds Majority of Consumers Unlikely to Buy in Next Year.

Consumers Overestimate Cost of Life Insurance By Nearly Three Times

New LIFE Foundation and LIMRA Study Finds Misconceptions Over Cost May be Preventing Many from Getting Coverage They Need.

LIMRA: Consumers Want to Have the Same Experience When Buying Life Insurance as They Do On Their Other Retail Purchases

A new LIMRA study reveals that consumers expect transparency from a life insurance purchase the same way they would for buying other retail products or travel.

2019 Insurance Barometer Study: Nearly Half of Americans More Likely to Buy Simplified Underwritten Life Insurance

Arlington, Va., and Windsor, Conn., April 1, 2019 – Almost half of Americans (47 percent) say they are more likely to buy life insurance using simplified underwriting, which generally means getting coverage more quickly and without a medical exam versus traditional underwriting approaches, according to new findings from the 2019 Insurance Barometer Study.

Life Insurance Purchasing Habits Changing As One in Four Consumers Now Prefer to Buy Direct

New LIFE and LIMRA Study Examines Changes in Insurance Planning Attitudes and Behaviors.

Millennial Misconceptions of Life Insurance: a Barrier to Life Ownership

Insurance professionals will gather at 2017 Life Insurance Conference to learn more about how to overcome these misconceptions.