Nearly 20% of Consumers Willing to Purchase Life Insurance from a Retail Outlet, Such as Warehouse Club or Superstore
Annual Insurance Barometer Study from LIFE and LIMRA Analyzes Life Insurance Buying Preferences, Finds Majority of Consumers Unlikely to Buy in Next Year.
How do companies reach the right consumers, at the right time, with the right products?
When Canadian consumers decide to purchase retail insurance products, how do they choose to buy? Are financial professionals their channel of choice? How many opt to buy online, and for those who wish to purchase online, are they able to do so?
In January 2015, LIMRA and LIFE Happens surveyed over 2,000 consumers for their financial concerns and behaviors and perceptions of insurance. Find out what’s on their minds…
Windsor, CT, April 6, 2005 — In a broad survey of American households, nearly half said they believe they need more life insurance and more than one-quarter said they actually expect to purchase more in the coming year - a decision that would add trillions of dollars of coverage to the amount already in force.
How do companies and producers locate and attract middle-market consumers with affordable products when many admit that they need more life insurance, often struggle financially, and do not have an insurance agent or financial advisor?
2017 Insurance Barometer Study Reveals That Consumers Want Transparent Life Insurance Buying Options
Seventh annual study from Life Happens and LIMRA shows simplified underwriting and easy to understand offerings are key to getting consumers the coverage they know they need, but don’t have.