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2024 LIMRA Annual Conference

Innovate With Purpose

9/15/2024 - 9/17/2024
Gaylord Opryland Resort & Convention Center, Nashville, TN


Who Attends

The LIMRA Annual Conference is one of the largest gatherings of senior executives representing diverse sectors of the financial services industry, including life, annuities, and workplace benefits. Our members and partners come together for strategic industry insights and high-level networking — a must-attend for executives.



This year’s theme is Innovate With Purpose and will focus on investing in innovative technologies and developing creative strategies to enhance customer experiences, improve operational efficiency, and ultimately drive the success of our businesses.

Key topic areas include:

  • Digital transformation – Continued digitization of our business is key. We must continuously explore innovative technologies to meet customer expectations and needs, such as the thoughtful adoption of Artificial Intelligence (AI).

  • Distribution dynamics - Consolidation will drive innovation, yielding numerous benefits including improved competitiveness, growth, and enhanced customer engagement by making it easier to buy, sell and own our products.

  • Talent strategies - How can we attract the world’s best and brightest to this profession? Our talent strategy requires the same rigor and focus as our business strategy to meet the skill and leadership needs of the industry.

  • Customer experience - Our purpose is to create positive outcomes –– for our customers and to strive to reach more people who are not making financial progress in their lives.

Our industry’s purpose remains steadfast. We provide security and a commitment to deliver on that promise.  In today’s fast-moving environment, it’s incumbent on us to adapt and evolve so that we keep the promise, while realizing the potential.

The LIMRA Annual Conference offers us the chance to come together and discuss the challenges and opportunities we face as our industry looks to the future within insurance, annuities, and worksite benefits.



Early Registration Fee (August 4, 2024):
Member: $1,600
Nonmember: $2,800

Standard Registration Fee (after cutoff date):
Member: $1,800
Nonmember: $3,000

Can't make it in person? Virtual Registration Fee:
Member: $450
Nonmember: $600

LIMRA and LOMA Canadian members - please email for special registration instructions.

Group Registration Discount:

Take advantage of our group rates to ensure your team’s knowledge stays relevant and up-to-date amid the changing trends and directions in the industry.

We are pleased to offer two group registration options that you can secure by contacting

  • 5–9 — Registrants from the same company will receive a $150 discount per person when using the quantity discount promo code provided.
  • 10+ — Companies may purchase 10 or more registrations and receive a 20% discount on the total registration fee. A single payment is required along with the total number of registrants. We will provide a special company link/code for your organization to distribute to the group.

Note: Discounts may not be combined with any other discount offer. We cannot combine existing individual registrations into group registrations.



Hotel / Venue

Gaylord Opryland Resort & Convention Center

2800 Opryland Dr
Nashville, TN, USA, 37214

Hotel Reservations

Reservations can be made by calling 1-800-228-9290 and mentioning the 2024 LIMRA Annual Conference.

Make your reservations by August 19, 2024 to receive the group rate of $269.00 single/double (plus $25.00 resort fees and applicable sales taxes). Requests after August 19, 2024 will be accepted based on space availability. Please note that hotel rates will go up after August 19, 2024 or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discount rates.

Extend your stay: The group guest room rate will be offered three (3) days prior to and three (3) days after the meeting dates, subject to availability at the time of your reservation. You may need to call the hotel directly to book the extra nights.

If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will not call you unless you contact them first.

Please contact our Event Planner, Amanda Cristina, if you have any questions regarding the hotel.

Become a Sponsor or Exhibitor

The LIMRA Annual Conference connects industry experts, business thought leaders, and top-notch life & annuity professionals.

Join the conversation by securing a sponsorship or exhibiting at the conference.

Learn more about Sponsor and Exhibitor Opportunities

Nicole Chiarodo
Sponsor/Exhibitor Sales

Sponsors and Exhibitors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Premier Sponsors

Elite Sponsors

Associate Sponsors


Contact us to learn more:

Ashlee Harris-Morris

Event Coordinator

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