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Provides overall guidance to LIMRA's direct-to-consumer program. Provides a forum for discussion of current trends in direct-to-consumer marketing with a focus on understanding the art and science of engaging consumers on a direct basis. Organizes direct-to-consumer content at LIMRA's annual Distribution Conference for Financial Services. Committee members represent organizations actively involved in leveraging direct-to-consumer strategies as a method of customer acquisition. The ideal candidate for the committee is an individual, vice president or above, accountable for the organization?s direct-to-consumer strategy. An individual in this role typically engages with other areas of the company such as product, marketing, IT and contact centers, to successfully execute the organization?s direct-to-consumer strategy. The direct-to-consumer program may include direct mail, television, telemarketing, web, digital and social media efforts. Committee members represent both product manufacturers and distribution organizations. Every member is responsible for participating in committee activities within the framework of its operating bylaws. Each member should contribute to the planning of meeting programs, suggest discussion topics, serve on subcommittees, and cooperate with the chair (and co-chair) in the committee's operation. Membership shall be limited to no more than one representative from the same company, unless the individuals represent distinctly different direct-to-consumer operations within a company.

Target Membership: Committee members represent organizations actively involved in leveraging direct-to-consumer strategies as a method of customer acquisition. The ideal candidate for the committee is an individual, vice president or above, accountable for the organization?s direct-to-consumer strategy. An individual in this role typically engages with other areas of the company such as product, marketing, IT, and contact centers to successfully execute the organization?s D2C strategy.

Typical Topics Discussed: Best practices in DTC Marketing, Operations and Product; Technology, KPI?s, Customer Engagement Models, Successes and lessons learned.

Please contact your Member Relations Director for more information.