The Committee's over arching goal is the continued development of "best practices" in Marketing that add value to the industry, foster a professional image, enhance company performance/competitive edge, and ultimately provide an improved and better experience for the consumer. Their targeted mission is to develop the "must attend" marketing event for industry professionals - LIMRA's annual Marketing Conference.
Target Membership: Financial services professionals in the areas of marketing, research and consumer insights, product marketing, digital marketing, marketing services, communications, advertising, and branding.
Typical Topics Discussed: Marketing structure, digital and social tactics and strategies, customer experience/journey, consumer insights, storytelling, simplicity, segmentation, target marketing, etc.
Please contact your Member Relations Director for more information.