2015 Marketing and Research Conference - Sponsors and Exhibitors

Adobe is changing the world though digital experiences. We help our Financial services customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe solutions are used daily by millions of companies worldwide—from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on our established design leadership, we enable customers to make great content, and to manage, measure and monetize it for maximum impact. For more information, visit http://www.adobe.com/industries/financial-services.html.

As the trusted global leader in digital client engagement for financial services, Hearsay Systems empowers over 260,000 advisors and agents to proactively guide and capture the last mile of digital communications in a compliant manner. The world’s leading financial firms—including BlackRock, Charles Schwab, and New York Life—rely on Hearsay’s compliance-driven platform to scale their reach, optimize sales engagements, grow their business and deliver exceptional client service. Hearsay is headquartered in San Francisco, with globally distributed teams in North America, Europe and Asia. Visit us at: https://www.hearsaysystems.com/

At LexisNexis® Risk Solutions, we harness the power of data and advanced analytics to help life insurers make better, timely decisions in a world of hidden risks and opportunities. Our mission is to provide essential insights to advance and protect people, industry, and society. Our fraud and identity solutions can help life insurers minimize risk, improve the customer experience, and ensure compliance with evolving privacy regulations. Our life insurance solutions help reduce the time it takes to obtain timely critical information, enabling faster decision-making. Life insurers can gain valuable insights into prospects and customers at every step, from the point of application and throughout the policy life cycle, with our unique data and advanced scoring analytics, while upholding the highest standards of security and privacy. For more information, please visit https://risk.lexisnexis.com/insurance/life-insurance-solutions.

.

Identity matters and it’s time to talk about it.  As marketers, we need to be relevant all the time and Neustar can help you do just that.  We’re your authoritative source for accurate identity information with privacy-by-design at its core.

In today’s complex marketing ecosystem, consumer information changes rapidly.  Built on Neustar PlatformOne™, we enable activation of customer and media intelligence in real time so that agencies and brands have a comprehensive, up-to-date portrait of customers and prospects. By linking online consumer interactions with offline authoritative datasets, you can use a single identity across all channels and devices in order to understand your best consumers, create a personalized experiences, and drive an increase in reach and sales.   More information is available at www.neustar.biz.

Adrea Rubin Marketing is a direct-to-consumer agency with a Different View. Our integrated marketing strategies help our clients amplify their reach, Capture new customers and Grow leads into sales. The firm’s customized solutions driving business growth include real-time lead generation, data procurement, competitive insights, modeling, acquisition and retention strategies, and creative consultation.

We know Insurance. Our 30 plus years of expertise in the insurance industry are unparalleled. Adrea Rubin Marketing creates strategies for Direct to Consumer, Producer, and Affinity distribution channels. We are a licensed Life and Health Insurance Marketing Agency.  Our strategies and execution help generate new premiums. We have worked with over 40 different carriers. Our campaigns have generated over $100 million in premium. Engage with us to make your complex challenges simple.

With our “Think Different” approach we challenge the conventional with unconventional thinking. Adrea Rubin Marketing is independent, privately owned, and certified by WBENC as a woman-owned diversity vendor. www.adrearubin.com

Competiscan gives our clients the ability to analyze direct and digital marketing activity. As a market intelligence innovator, Competiscan leverages the largest longitudinal panels of consumer, business owner, insurance professional, financial advisor, healthcare provider, and mortgage broker audiences in the marketplace to provide key insights and trends. For more information, visit www.competiscan.com/.

Corporate Insight delivers competitive intelligence, user experience research and consulting services to the nation’s leading insurance, financial services and healthcare institutions. As the recognized industry leader in customer experience research for over 30 years, we have been the trusted partner to corporations seeking to improve their digital capabilities and user experience. Our best-in-class research platform and unique approach of analyzing the actual customer experience helps corporations advance their competitive position in the marketplace. Visit us at: www.corporateinsight.com.

The Center for Strategy Research (CSR) is an award-winning pioneer in technology-based content analysis. Since our founding 40 years ago, our transformative approach has delivered the benefits of both qualitative and quantitative methodologies. Particularly effective with high-value audiences, we are expert moderators across all kinds of qualitative exchanges, including IDIs, focus groups, executive communities, panels, and social media. We are known for our ability to encourage critical decision-makers to share what’s most important to them; our hybrid methodology, which enables the capture of complex ideas and rigorous analysis of results; and our custom panels, which provide unique ways to understand and improve upon customers’ experience. Our collaborative team members leverage decades of experience in the insurance sector to provide flawless execution of our clients’ most sensitive and high-visibility engagements. Call us when you seek compelling, practical, and actionable insights from your most valuable customers and prospects, including executives, broker/distributors, and affluent consumers. www.csr-bos.com.

Greenwald & Associates is a full-service market research firm with subject matter & research expertise in employee benefits, healthcare and financial services. Our expertise means we design research with deep understanding of your needs, provide strategic-level insights, and help you connect the dots. www.greenwaldresearch.com

Expert in both digital and traditional direct marketing, KBM Group helps insurance companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. We use a combination of data, analytics, strategy and technology to drive relevant communication and actions throughout the customer lifecycle. Visit us at www.kbmg.com

MaritzCX™ believes organizations should be able to see, sense and act on the experiences and desires of every customer, at every touch point, as it happens. The company helps organizations increase customer retention, conversion and lifetime value by embedding customer experience intelligence and action systems into the DNA of business operations. Ultimately, we want to be your preferred customer experience outcomes partner. The company specializes in solutions for key industries, including automotive, financial services, technology, B2B, healthcare, retail, and many more. MaritzCX is the combination of the Allegiance award-winning CX platform and Maritz Research strategic consulting services. www.maritzcx.com

Marketing data paired with expert analysis to drive your business. Comperemedia’s trusted competitive intelligence enables brands to quickly identify opportunities specific to their industry and products. Visit us at: www.mintel.com

With its direct and digital businesses, Paradysz + PM Digital's core capabilities are based in a data-driven approach to understanding, targeting, acquiring, cultivating and optimizing customer value for its clients. Through comprehensive experience in multiple media channels, including search, social, display, email, direct mail, print and insert media, as well as strategic and creative web development capabilities, the company leverages proprietary research tools and an obsessive focus on performance to help clients make the most informed marketing decisions. With a client list that's a "Who's Who" of nonprofit and commercial organizations, Paradysz + PM Digital have continued to grow their reputation as some of the industry's most critical thinkers and leaders. Visit us at www.paradysz.com

Radius Global Market Research guides global and industry leaders in solving their most complex issues in development, marketing, and communications. We design custom quantitative and qualitative approaches for one single focus: To deliver better business results for our clients.  

Radius has partnered with leading Financial Services organizations in Banking, Insurance, and Investments.  We understand the unique nature of customer needs and expectations and the inherent challenges these create for category-specific product developers and marketing/communications strategists. 

Contact Glenn Staada at 609-917-3420, extension 1001 to discuss how Radius may be able to support your brand growth initiatives.  Visit us a radius-global.com

Taylor provides the graphic arts industry’s broadest array of products and services, with technology platforms designed to facilitate customer access to each. Our breadth of offerings equips us to support the complex, omnichannel communications needs of customers in a variety of vertical markets.

We work on behalf of many of the world’s leading brands including a who’s who list of the largest insurance companies, healthcare providers, banks, retailers, restaurant chains, manufacturers, and more.

In doing so, we have acquired deep expertise in each of those industries and continuously seek new ways to apply that knowledge to the myriad challenges facing our customers. The result is a single-source communications partner who can offer your organization unmatched insights across every consumer touchpoint – streamlining communications delivery and protecting brand integrity along the way. www.taylor.com

Thoroughbred Research Group is a full-service research firm with the knowledge, tools and expertise to help insurance companies attract and retain customers. We excel in identifying the key drivers of choice (purchase) and satisfaction, coupled with the emotional drivers that are involved. We help companies mitigate risk as they launch and market their products and services. Thoroughbred has the infrastructure, experience, and outstanding management to conduct every phase of the most complex, multi-mode survey projects, by offering extensive capabilities in all quantitative and qualitative research methodologies. We deliver metrics and insights that drive real world results.

Visit us at www.torinc.net for more information and contact us at 502.276.5503 for a quote on your next research study.  Consultative. Trusted. Dependable.

SIM Partners’ Velocity platform empowers enterprise insurance brands to maximize digital marketing results at a local level. Through local marketing automation, Velocity optimizes location-specific content and business information enabling multi-location marketers to dominate local, mobile and social search results for hundreds or thousands of locations. SIM Partners provides a full suite of scalable and automated digital marketing technology, anchored by automated local marketing SaaS solutions, Velocity and Velocity Social©. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia, Germany and Italy. For more information, visit www.simpartners.com.

Zeldis Research is a boutique, full service research firm with 25 years of experience in the insurance and financial services industries. We have experience in both quantitative and qualitative research with a variety of audiences including consumers, agents and brokers, HR/Benefits Managers, financial advisors, and healthcare professionals.  We work with many of the industry leaders on a variety of topics including concept/materials evaluation, loyalty/customer satisfaction, branding and advertising, and PR/public opinion research. Visit us at www.zeldisresearch.com.