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Sponsors

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer financial services marketers a complete set of technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.4 trillion transactions a year. Visit us at www.adobe.com

Hearsay Systems offers the Hearsay Advisor Cloud for financial services, digitizing painful manual processes and freeing up advisors to provide proactive, timely service for clients. Hearsay’s pre-built industry workflows for insurance and wealth management provides one-click actionable suggestions for advisors to engage with clients efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Built for the enterprise, Hearsay Systems connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs and provides efficient compliance supervision and review workflows — all on a secure, enterprise-ready platform. Hearsay Systems is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with locations throughout North America, Europe and Asia. Connect on Facebook, Twitter, LinkedIn and the Hearsay blog. www.hearsaysystems.com

The Video Advertising Bureau is the leading authority on the quality and value of ad-supported TV and professionally produced video as it is distributed and viewed on every screen and device. The VAB puts the marketers first as it continually invests in industry-leading research and analysis to produce insights into consumer behavior and the power of TV programming to drive awareness, consideration, sales traffic, activation and loyalty.

Created by the Cable Networks, Broadcast Networks and the MVPDs to help advertisers capitalize on the consumer’s commitment to the highest quality video across all available digital channels, the VAB plays a crucial role in advancing multi-screen measurement, audience analytics, standards, supply-chain transparency, multicultural marketing, data usage and branded content integration – both nationally and in every local US market.  www.thevab.com

Exhibitors

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, and South America. For more information about Acxiom, visit www.acxiom.com.

Adrea Rubin Marketing is a direct marketing agency. For the past 30 years, the company provides integrated marketing solutions for customer acquisition, retention, and retargeting. We specialize in the insurance sector, and create strategies for the direct to consumer and agency distribution channels. The firm’s services include marketing strategy, data and analytics, media placement, competitive intelligence, multichannel acquisition, creative consultation and call center management. Adrea Rubin Marketing is certified by the Women’s Business Enterprise National Council (WBENC) as a diversity vendor. www.adrearubin.com

Mintel Comperemedia provides strategic solutions for businesses looking to advance their direct marketing strategy. By tracking mail, email, print, online and mobile advertising targeted at consumers, small businesses and insurance agents, Mintel Comperemedia allows users to review trends and competitive strategies across multiple industries. Our unique analysis and insight into the market from in-house industry experts provides critical information to help businesses stay ahead of the competition. Visit us at: www.mintel.com

Competiscan tracks your competitors’ direct/digital marketing activity. We are a full-service, market intelligence research and insights firm. Competiscan enables our clients to study communications activity by industry, competitor, and segmentation characteristics. Media channels tracked include Direct Mail, Email, Display, Video, SEM, Print, and Social Media. Competiscan clients utilize our web-based search facility to help them understand what our longitudinal/omni-channel panels of consumers, business owners, advisors, and producers are receiving in all of the product verticals. Visit us at: https://www.competiscan.com/

Corporate Insight provides competitive intelligence, consulting and user experience research to the nation's leading insurers, financial services firms and educational institutions. For more than two decades, the firm has published customer experience-focused research and has advised clients on key competitive issues with a focus on helping them improve their digital capabilities. The firm offers subscription-based Monitor services in 14 verticals, including retirement, brokerage and life insurance, along with custom research and consulting services, digital capabilities audits, special studies and UX research. http://corporateinsight.com/

Founded in 2007, CSG Actuarial started as an actuarial consulting firm that focused primarily on product development services. With a fine-tuned understanding of the insurance marketplace and a knack for building quality insurance products, the CSG Actuarial team began compiling premium Medicare Supplement rate data and were able to transform a colossal amount of data into an easy-to-use, unbiased online quoting tool.

Flash forward 10 years, CSG Actuarial has experienced exponential growth. The online quoting tools have expanded to the Medicare Advantage, Final Expense Life, Senior Dental, and Hospital Indemnity markets, with even more products in the works for 2017. The actuarial consulting side has remained the foundation of the business, working with some of the top insurance and reinsurance companies across the country. Both aspects of the business have grown to make CSG Actuarial the most comprehensive, all-in-one Senior Market support tool for insurance agents, agencies, and companies everywhere.  Visit us at www.csgactuarial.com

The Center for Strategy Research (CSR) is an award-winning pioneer in technology-based content analysis. Since our founding 40 years ago, our transformative approach has delivered the benefits of both qualitative and quantitative methodologies. Particularly effective with high-value audiences, we are expert moderators across all kinds of qualitative exchanges, including IDIs, focus groups, executive communities, panels, and social media. We are known for our ability to encourage critical decision-makers to share what’s most important to them; our hybrid methodology, which enables the capture of complex ideas and rigorous analysis of results; and our custom panels, which provide unique ways to understand and improve upon customers’ experience. Our collaborative team members leverage decades of experience in the insurance sector to provide flawless execution of our clients’ most sensitive and high-visibility engagements. Call us when you seek compelling, practical, and actionable insights from your most valuable customers and prospects, including executives, broker/distributors, and affluent consumers. www.csr-bos.com.

Greenwald & Associates is a full-service market research firm with subject matter & research expertise in employee benefits, healthcare and financial services. Our expertise means we design research with deep understanding of your needs, provide strategic-level insights, and help you connect the dots. www.greenwaldresearch.com

At LexisNexis® Risk Solutions, we believe in the power of data and advanced analytics for better risk management. With over 40 years of expertise, we are the trusted data analytics provider for organizations seeking actionable insights to manage risks and improve results while upholding the highest standards for security and privacy. Headquartered in metro Atlanta USA, Lexis Nexis Risk Solutions serves customers in more than 100 countries and is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. For more information, please visit https://risk.lexisnexis.com/insurance.

Expert in both digital and traditional direct marketing, KBM Group helps insurance companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. We use a combination of data, analytics, strategy and technology to drive relevant communication and actions throughout the customer lifecycle. Visit us at www.kbmg.com

Radius Global Market Research guides global and industry leaders in solving their most complex issues in development, marketing, and communications. We design custom quantitative and qualitative approaches for one single focus: To deliver better business results for our clients.  

Radius has partnered with leading Financial Services organizations in Banking, Insurance, and Investments.  We understand the unique nature of customer needs and expectations and the inherent challenges these create for category-specific product developers and marketing/communications strategists. 

Contact Glenn Staada at 609-917-3420, extension 1001 to discuss how Radius may be able to support your brand growth initiatives.  Visit us a radius-global.com

Taylor is one of the largest privately held companies in the United States. Our family of over 80 companies provides a diverse set of customer communication products, services and technologies. We empower businesses to build memorable brands and operate effectively and efficiently. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions.

As one of the top 3 Marketing Communications Companies in in North America, Taylor has helped millions of customers maximize their success, from Fortune 1000 companies to smaller businesses.  Visit us at www.taylorcorp.com.

Thoroughbred Research Group is a full-service research firm with the knowledge, tools and expertise to help insurance companies attract and retain customers. We excel in identifying the key drivers of choice (purchase) and satisfaction, coupled with the emotional drivers that are involved. We help companies mitigate risk as they launch and market their products and services. Thoroughbred has the infrastructure, experience, and outstanding management to conduct every phase of the most complex, multi-mode survey projects, by offering extensive capabilities in all quantitative and qualitative research methodologies. We deliver metrics and insights that drive real world results.

Visit us at www.torinc.net for more information and contact us at 502.276.5503 for a quote on your next research study.  Consultative. Trusted. Dependable.

Vital Findings is a market research and consulting firm focused on custom research that delivers action, working with Fortune 500 clients including MetLife, Starbucks, and T-Mobile. We are the leaders in visual design for research, both to improve quantitative data accuracy and to create insights deliverables that demand attention. Our insurance and employee benefits group specializes in bringing the latest methodologies to consumer, broker, and sponsor research, including needs-based segmentation, digital ethnography, mobile qual and quant, and visual surveys, and the latest information visualization techniques to the boardroom, such as insights workshops, infographics, and video reporting. Visit us at www.vitalfindings.com.

Zeldis Research is a boutique, full service research firm with 25 years of experience in the insurance and financial services industries. We have experience in both quantitative and qualitative research with a variety of audiences including consumers, agents and brokers, HR/Benefits Managers, financial advisors, and healthcare professionals.  We work with many of the industry leaders on a variety of topics including concept/materials evaluation, loyalty/customer satisfaction, branding and advertising, and PR/public opinion research. Visit us at www.zeldisresearch.com.