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Neuroselling Training Program

11/4/2019 3 - 6 p.m.
Sheraton Mendoza Hotel, Mendoza, Argentina


Who Attends

This program will be appropriate for all individuals involved in sales, marketing and agent training, including those who design the products themselves.


Did you know that more than half of the buyers of financial service products would be unable to answer 3 basic questions about the product or service that they purchase? This is because neuroscience research has shown that people make decisions with emotion, and then justify those decisions with reason.  This in turn means that one of the largest deciding factors at play when it comes to purchasing an insurance policy is the sales representatives ability to empathize with the client and create a connection.

If you are interested in how personality types affect how people buy and sell, and how we can learn to use this to our advantage when positioning a product for sale, then you should not miss the opportunity to participate in this Neuroselling program!

The Neuroselling training program will include the following modules:

    I. Why is what we do important? (Transform the mindset)

    II. How do I achieve my commercial objective? (Acquire the toolset)

    III. How do I use my skills? (Develop the Skillset)

    IV. The new sales paradigm (Neuroselling)

    V. How do I influence my work team? (Affective Neuroscience)


Carlos Islas Murguía
Member Development Director, Mexico, LIMRA and LOMA

Carlos Islas Murguía

Member Development Director, Mexico, LIMRA and LOMA

For more than 25 years, Carlos has worked for in the insurance and banking sectors in several positions as officer in various insurance companies; most recently as director of AXA Corporate University leading a new distribution channel, overseeing 300 direct agents in two different cities.

He was Risk Management Director in Grupo Financiero Promex Finamex, and prior to this, he was an insurance agent for Grupo Nacional Provincial, holding important positions in sales and attending Conventions every year.

He served as co-Chair of AMIS´ Distribution Channels Committee, participated as a spokesperson promoting an insurance culture in national media in programs such as Fernanda Familiar, was a columnist for Forbes Magazine and was on TV for more than 2 years in Excelsior TV with journalist Rodrigo Pacheco.

Academically, Carlos has a degree in Business Administration from La Salle University, a degree in Psychology from the University of the Valley of Mexico, a Master´s Degree in Clinical Psychology and a Ph.D. in Neuropsychoanalysis from the Intercontinental University. 


Price to Attend:

This program is free with your paid registration to the Latin American Conference, or can be purchased on its own (without a conference registration) for USD $200.

To Register: If you are registering for the full Latin American Conference, simply indicate your interest to attend when prompted during the registration process. If you would like to attend only this session (and not the full conference), please register online at:

Hotel / Venue

Sheraton Mendoza Hotel

Primitivo de la Reta 989
Mendoza, 5500, Argentina, Argentina

054 261 441 5509

Make your room reservation at the Sheraton Mendoza Hotel by October 7, 2019 to receive the discounted group rate of US $150, plus 21% VAT per night. (VAT exempt for foreigners). The group rate will be offered three days prior and three days after the meeting dates, and includes breakfast and internet. Check in is 15:00; check out is 12:00. 

Rooms at the group rate are limited and available on a first come, first-served basis, so be sure to book early for best selection and price! 

To make hotel reservations:
• Online: Visit and use Group Code: LOMLOMA
• Telephone: Call 054 261 441 5509 and mention the LIMRA LOMA Latin American Conference or code LOMLOMA
• E-mail: Send an email to and mention the LIMRA LOMA Latin American Conference or code LOMLOMA

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