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2020 Distribution Conference for Financial Services

Power of the Past — Force of the Future

2/25/2020 - 2/27/2020
Tampa Marriott Water Street, Tampa, FL USA
REGISTER Venue Details


Who Attends

Dedicated to helping distribution executives and professionals achieve ever-greater success, this conference will present leading-edge strategies to enhance operations and increase sales. It is the premier event for anyone with a vested interest in channel growth, productivity, and reshaping distribution to succeed in the United States and Canada.


“The greatest danger in times of turbulence is not the turbulence — it is to act with yesterday’s logic.” — Peter Drucker

Customer expectations are shifting to an omni-channel world, challenging insurers to provide channel options and choice across the entire value chain. In addition, new channel options are rapidly emerging, such as marketplaces, embedded insurance in other businesses, comparison sites and direct distribution.

It has generally been estimated that distribution consolidation in the U.S. will continue, as the number of agencies decline. In this changing and competitive marketplace, implementing sales enablement processes and executing on client engagement strategies will be critical for growth.

Building on the best from the past and advancing towards the future, we contend with the changes to our systems, practices and processes. We must strike a balance and manage the transition as we consider the issues of talent, technology, rewards and compensation, regulatory compliance, and the changing consumer.

So what path are you taking as a company? Are you a leader, a fast follower or laggard? What bets are you making? Are you modernizing, optimizing or creating the future? Are you clearly focused on the future or overstretched and preoccupied with today?

This year’s conference will address how you can manage the transition in our industry by drawing on the power of the past yet propelled by the force of the future. Don’t miss this premier event for distribution professionals.


Early Registration Rates (before January 30, 2020): 
LIMRA Member: $1,320
LOMA (but not LIMRA) Member: $1,980
Nonmember: $2,640

Standard Rates (after January 30, 2020):
LIMRA Member: $1,620
LOMA (but not LIMRA) Member: $2,430
Nonmember $3,240

LIMRA requires prepayment of registration fees prior to all conferences and meeting. Please make checks payable to LIMRA in U.S. dollars drawn on a bank in the United States. For Vendor registration fees, call Event Registration at 800-235-4672 (U.S. and Canada) or 860-285-7789.



Tampa Marriott Water Street

505 Water Street
Tampa, FL, 33602

Hotel Reservations

Reservation Phone: 888.789.3090 (mention LIMRA Distribution Conference)

Make your reservations by January 30 to receive the group rate of $269 single/double (plus applicable sales taxes). Requests after January 30 will be accepted based on space availability. Please note that hotel rates will go up after January 30, or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discount rates.

Extend your stay: The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability at the time of your reservation. You may need to call the hotel directly to book the extra nights.

If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will never call you unless you contact them first.


Mike Walsh
Chief Executive Officer, Tomorrow

Mike Walsh

Chief Executive Officer, Tomorrow

Mike Walsh is the CEO of Tomorrow, a global consultancy on designing business for the 21st century. He advises leaders on how to thrive in this era of disruptive technological change. Mike’s clients include many of the global Fortune 500, and as a sought-after keynote speaker he regularly shares the stage with world leaders and business icons alike. Mike previously founded Jupiter Research in Australia, and has also held senior strategy roles at News Corporation in the Asia Pacific Region. He is currently a board member and strategic investor in the North Alliance, Scandinavia’s leading digital marketing group. Mike’s best-selling book Futuretainment, published by Phaidon was the winner of the design award by the Art Director’s Club in New York.
Sandy Eichel
Diversity and Inclusion Consultant and Wealth Management Advisor, Northwestern Mutual

Sandy Eichel

Diversity and Inclusion Consultant and Wealth Management Advisor, Northwestern Mutual

Sandy Eichel is a professional speaker, diversity and inclusion consultant and Wealth Management Advisor. She frequently speaks at corporate functions, professional conferences and diversity summits across North America where she shares her story of how she found her authentic self and how it profoundly improved her life on both a personal and professional level. Sandy’s inspirational story empowers her listeners to break free from mental and cultural obstacles so that they can reap the many rewards of living authentically and helps organizations to create more inclusive environments. Several magazines and newspapers, including a November 2017 edition of the Wall Street Journal and Forbes in April of 2019, have published feature articles about Sandy and her work. Sandy devotes additional time to raising money for various charities, which lead her to create a nonprofit initiative to benefit underprivileged elementary students in her hometown of Madison, WI.

Cam Marston
Author, Columnist, Blogger and Lecturer, Generational Insights

Cam Marston

Author, Columnist, Blogger and Lecturer, Generational Insights

Cam Marston is the leading expert on the impact of generational change and its impact on the workplace and marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 20 years. Marston’s books, articles, columns, and blog describe and analyze the major generations of our time, he explains how their generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing. 

Contact us to learn more:

Suzanne Melanson

Conference Coordinator


(860) 285-7879