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2020 Marketing Conference

Be Xtraordinary

5/27/2020 - 5/29/2020
Caesars Palace, Las Vegas, NV
REGISTER Venue Details

Overview

Who Attends

Financial services professionals in all areas of marketing – product, consumer, producer, digital, and strategy – as well as research and consumer insights and communications, advertising, and branding.

Highlights

These days, everyone is bombarded with messages. To break through the clutter and make our voices heard, we need to Be Xtraordinary!  How do marketers in the financial services industry do this?   

By mastering the X factors that turn ordinary into extraordinary. 

  • CX – Customer Experience – How do we help our customers be Xtraordinary? They look to us to help them manage risks and plan for the future. How can we truly understand and act on their needs and wants?
  • DX – Digital Experience – How do we use data and technology to delight our customers?
  • UX – User Experience – How can we make content engaging and intuitive for users so they return for an experience only we can offer?
  • EX – Employee Experience – How do we retain and engage with our talent to showcase the noble purpose and potential of our business?

At the Marketing Conference, we’ll take inspiration from one of the least ordinary cities, Las Vegas, as we explore these factors.  We’ll discuss strategies for success across all aspects of marketing – from maximizing the value of data-driven marketing to resetting the expectations on social. 

LIMRA is also proud to sponsor the 2020 Creative Connections Award — recognizing creative excellence, innovation, and achievement in financial services marketing. Winners will be announced at a special awards ceremony during the conference.

Registration

Early Bird Registration Fee:
Member: $1,320
LOMA Member (but not LIMRA): $1,980
Nonmember: $2,640

After April 27, 2020
Member: $1,620
LOMA Member (but not LIMRA): 2,430

REGISTER

Hotel/Venue

Caesars Palace

3570 Las Vegas Boulevard South
Las Vegas, NV, 89109

866-227-5938

Hotel Reservations

Reservations by Phone: call 866-227-5944 and reference the 2020 LIMRA Marketing Conference

*Note: reservations made via phone will be subject to a $15.00 processing fee.  Reservations booked online will not be charged a fee.

Make your reservations by April 27, 2020 in order to receive the group rate of $ 149.00 single/double (plus $39.00 resort fee and applicable sales taxes). Requests after April 27, 2020  will be accepted on the basis of rate and space availability.

Extend your stay? The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability at the time of your reservation or until April 27, 2020. You may need to call the hotel directly to book the extra nights.

As a reminder, the hotel rates may increase after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to receive our discounted rates.

For questions concerning your hotel reservations, contact Amanda Cristina at acristina@limra.com or call 860-298-3829.

Speakers

Americus Reed
Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, Co-Founder of Persona Partners

Americus Reed

Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, Co-Founder of Persona Partners

Americus Reed II is a Professor of Marketing at the Wharton School , where he specializes in studies on brand equity and identity driven marketing – the study of creating and fostering “brand communities” that transcend the utilitarian aspects of products; connect to deep levels of emotional and social affiliation, and cultivate lifelong loyalty with consumers. Professor Reed brings 25 years of research, teaching and consulting experience in leveraging deep social psychological analysis on the complexity of how a person, organization, brand, or service creates self-expression and how this interfaces with various domains of business. He has worked with numerous fortune 100 organizations, including Estee Lauder, Google, Pearson, Microsoft, and Disney. When he’s not teaching, Professor Reed is a part-time entrepreneur and full-time fitness enthusiast, and co-founded Persona Partners, a consulting firm that focuses on strategies to create “Identity Loyalty”.

Sharon Scanlon
Senior Vice President, Head of Customer Experience for Life and Annuity Operations and Retirement Plan Service, Lincoln Financial Group

Sharon Scanlon

Senior Vice President, Head of Customer Experience for Life and Annuity Operations and Retirement Plan Service, Lincoln Financial Group

Sharon Scanlon is the Senior Vice President, Head of Customer Experience for Life and Annuity Operations and Retirement Plan Services at Lincoln Financial Group. She is responsible for furthering the company’s industry position as the insurance and retirement plan provider of choice for intermediaries, consumers, and employers. Her team is focused on blending a high-touch and high-tech experiences with strategy and omni-channel solutions to drive positive outcomes for Lincoln’s customers. Scanlon joined Lincoln in 2010 and has held leadership positions in both customer experience and product. She has more than 25 years of financial services and retirement industry experience. Prior to joining Lincoln, she held senior leadership positions with Fidelity Investments, Mercer HR Services and Putnam Investments.

Contact us to learn more:

Suzanne Melanson

Conference Coordinator

LIMRA

(860) 285-7879

smelanson@limra.com