Financial services professionals in all areas of marketing – product, consumer, producer, digital, and strategy – as well as research and consumer insights and communications, advertising, and branding.
These days, everyone is bombarded with messages. To break through the clutter and make our voices heard, we need to Be Xtraordinary! How do marketers in the financial services industry do this?
By mastering the X factors that turn ordinary into extraordinary.
- CX – Customer Experience – How do we help our customers be Xtraordinary? They look to us to help them manage risks and plan for the future. How can we truly understand and act on their needs and wants?
- DX – Digital Experience – How do we use data and technology to delight our customers?
- UX – User Experience – How can we make content engaging and intuitive for users so they return for an experience only we can offer?
- EX – Employee Experience – How do we retain and engage with our talent to showcase the noble purpose and potential of our business?
At the Marketing Conference, we’ll take inspiration from one of the least ordinary cities, Las Vegas, as we explore these factors. We’ll discuss strategies for success across all aspects of marketing – from maximizing the value of data-driven marketing to resetting the expectations on social.
LIMRA is also proud to sponsor the 2020 Creative Connections Award — recognizing creative excellence, innovation, and achievement in financial services marketing. Winners will be announced at a special awards ceremony during the conference.
Early Bird Registration Fee:
LOMA Member (but not LIMRA): $1,980
After April 27, 2020
LOMA Member (but not LIMRA): 2,430