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2023 Advanced Sales Forum

8/7/2023 - 8/9/2023
The Ritz-Carlton Chicago, Chicago, IL


Who Attends

Advanced sales and marketing executives, estate and business planning specialists with carriers, distributors, BGAs and IMOs, CMOs, and sales officers with accountability for serving individual markets.


Created by advanced sales professionals, the Forum provides advice from industry leaders with unique expertise in this segment of the financial services market. This is the only event of its kind — dedicated to improving the practice of advanced sales. Whether you are struggling to do more with less or experiencing the challenges of organizational change, attending the Forum will give you unparalleled insights from peers and actionable ideas from experts.


Early Registration Fee (by June 26, 2023):
Member: $1,600
Nonmember: $2,800

Standard Registration Fee (after June 26, 2023):
Member: $1,800
Nonmember: $3,000

LIMRA|LOMA Canadian members — please email for special registration instructions.

Group Registration Discount:

Take advantage of our group rates to ensure your team's knowledge stays relevant and up-to-date amid the changing trends and directions in the industry.

We are pleased to offer two group registration options that you can secure by contacting

  • 5–9 — Registrants from the same company will receive a $150 discount per person when using the quantity discount promo code provided.
  • 10+ — Companies may purchase 10 or more registrations and receive a 20% discount on the total registration fee. A single payment is required along with the total number of registrants. We will provide a special company link/code for your organization to distribute to the group.

Note: Discounts may not be combined with any other discount offer. We cannot combine existing individual registrations into group registrations.

Cancellation Policy

In the event that a scheduled meeting or event is cancelled by LIMRA and LOMA for any reason, LIMRA and LOMA shall refund any conference registration fees that have been paid by the registrant. Under no circumstances, however, shall LIMRA and LOMA be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant. All cancellations must be received in writing. Email

Attendee Cancellation Policy

All cancellations must be received in writing. Email Cancellations received before July 14, 2023, will be refunded, less a $75 processing fee. Cancellations received from July 14, 2023 to July 28, 2023 will be refunded, less a $375 processing and administrative fee. No refunds will be issued after July 28, 2023.


2023 COVID-19 Health and Safety Protocols

The safety and well-being of our members, associates, community and employees, remains LIMRA and LOMA’s top priority. To assist with our organization’s efforts to contain the spread of Coronavirus (COVID -19), we continue to monitor and follow local and state laws and guidance as it relates to events and meetings and all other mandated and recommended precautions from applicable state and local leaders. We also monitor, and advise you to remain aware of, the guidance from the Centers for Disease Control and Prevention (CDC).

While we encourage all meeting and event attendees to take precautions to ensure their own health and to be considerate of others, event attendees are not required to wear face coverings or social distance, unless required by local law.

In the event that you were in close proximity with any person who has been sick in the past seven (7) days, are awaiting test results, or are experiencing symptoms of illness, please consult the CDC isolation and exposure calculator regarding the specific precautions to take in each situation:

Thank you for your continued consideration and please note that these guidelines are subject to change in the event of changing conditions and/or guidance from local, state and federal officials.

Hotel / Venue

The Ritz-Carlton Chicago

160 E. Pearson St.
Chicago, IL, USA, 60611


Hotel Reservations

1-888-236-2427 (mention the Advanced Sales Forum)
Reservation Link TBD

Make your reservations by July 11, 2023 by following the reservations link, or by calling the reservations phone number and mention the LIMRA Advanced Sales Conference in order to receive the group rate of $329.00 single/double (plus applicable sales taxes). Requests after July 11, 2023 will be accepted on the basis of space availability. The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability and must be booked by calling the hotel.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discounted rates.

Become a Sponsor or Exhibitor

Dedicated to improving the practice of advanced sales, this one of a kind event brings together industry leaders with unique expertise in the financial services market.

Join the conversation by securing a sponsorship or exhibiting at the conference.

2023 ASF — Sponsor and Exhibitor Prospectus

Nicole Chiarodo
Sponsor/Exhibitor Sales

The Exhibit Hall will provide sponsors and exhibitors with a powerful forum to engage attendees. Secure your space via the link below.

Sponsors and Exhibitors

Contact us to learn more:

Emma Wandzy

Event Coordinator


(860) 298-3999