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2023 Advanced Sales Forum

8/6/2023 - 8/9/2023
The Ritz-Carlton Chicago, Chicago, IL


Who Attends

Advanced sales and marketing executives of carriers and distributors, CMOs, sales officers and estate and business planning specialists with accountability for serving individual markets.


Created by advanced sales professionals, the Forum provides advice and insights from industry leaders, and subject matter experts, with unique expertise in this segment of the financial services market. Whether you are seeking new, innovative ways to meet the challenges of organizational change, creative, yet proven concepts to bring to your distribution partners, or finding more effective ways to communicate with and educate stakeholders,  attending the Forum will give you unparalleled insights from peers and implementable ideas from experts.


Early Registration Fee:
Member: $1,550
Nonmember: $3,035

Standard Registration Fee (after cutoff date):
Member: $1,750
Nonmember: $3,450 

Group Registration Discount:

Take advantage of our group rates to ensure your team's knowledge stays relevant and up-to-date amid the changing trends and directions in the industry.

We are pleased to offer two group registration options that you can secure by contacting

  • 5–9 — Registrants from the same company will receive a $150 discount per person when using the quantity discount promo code provided.
  • 10+ — Companies may purchase 10 or more registrations and receive a 20% discount on the total registration fee. A single payment is required along with the total number of registrants. We will provide a special company link/code for your organization to distribute to the group.

Note: Discounts may not be combined with any other discount offer. We cannot combine existing individual registrations into group registrations.

Cancellation Policy

In the event that a scheduled meeting or event is cancelled by LIMRA for any reason, LIMRA shall refund any conference registration fees that have been paid by the registrant. Under no circumstances, however, shall LIMRA be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant.

All cancellations must be received in writing. Email Cancellations received before July 14, 2023 will be refunded, less a $75 processing fee. Cancellations received from July 14, 2023 to July 28, 2023 will be refunded, less a $275 processing and administrative fee. No refunds will be issued after July 28, 2023.


Hotel / Venue

The Ritz-Carlton Chicago

160 E. Pearson St.
Chicago, IL, USA, 60611


Hotel Reservations

1-888-236-2427 (mention the Advanced Sales Forum)
Reservation Link TBD

Make your reservations by July 11, 2023 by following the reservations link, or by calling the reservations phone number and mention the LIMRA Advanced Sales Conference in order to receive the group rate of $329.00 single/double (plus applicable sales taxes). Requests after July 11, 2023 will be accepted on the basis of space availability. The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability and must be booked by calling the hotel.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discounted rates.

Contact us to learn more:

Emma Wandzy

Event Coordinator


(860) 298-3999