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2023 Insurance Immersion (Canada)

Connect With Success

9/12/2023 - 9/14/2023
Manulife, Think Big Room, 200 Bloor Street East, North Tower, 12th Floor, Toronto, Ontario


Who Attends

  • Newly recruited professionals who need to learn about the industry
  • Emerging leaders who need a broader perspective of the business
  • Skilled professionals with roles expanding beyond a single business unit


Insurance Immersion

A unique, instructor-led program that provides a comprehensive overview of the industry and how insurers operate.

Connect With Success

To succeed, new hires and emerging leaders need a solid understanding of the industry and business in which they work. Insurance Immersion can help! This unique, instructor-led program explains and connects key concepts to promote a holistic view of the life insurance business, which improves collaboration and decision-making. Available in a variety of formats.

Benefits of the Insurance Immersion program:

  • It's fast. Conducted at a quick and methodical pace, participants accelerate their learning and knowledge of the industry efficiently during this multi-day program.
  • It’s comprehensive. The program covers a wide range of important aspects of the Canadian insurance business, including products, pricing, distribution, sales, regulations, operations, finance, and risk management.
  • It’s effective. In a lively and highly interactive learning process that includes real-life case studies and instruction by subject matter experts, participants live and breathe insurance.

Course Credit Toward LOMA Designation Programs

Starting January 2022, Insurance Immersion participants will receive credit for LOMA’s FLMI Level 1 Certificate in Insurance Fundamentals courses (LOMA 281 — Meeting Customer Needs With Insurance and Annuities) and (LOMA 291 — Improving the Bottom Line: Insurance Company Operations). This new benefit now provides participants with the FLMI Level 1 Certificate in Insurance Fundamentals and a jump-start to earning a prestigious industry designation. Participants must attend all modules of the Insurance Immersion program to receive course credit.

Meeting Times (subject to change):
Tuesday, September 12:  8:30 a.m. to 5:00 p.m. ET
Wednesday, September 13:  8:30 a.m. to 5:00 p.m. ET
Thursday, September 14:  8:30 a.m. to 4:30 p.m. ET

Topics Covered

  • Life Insurance Industry Overview
  • Life Insurance Products, Pricing, and Profitability
  • Supplemental Benefits and Living Benefits Products
  • Wealth Products
  • Distribution Systems
  • Sales and Service
  • Regulations, Compliance, and Market Conduct
  • Underwriting, Customer Service, and Claims
  • Finance and Risk Management
  • The Changing Insurance Landscape

Agenda (Subject to Change)

Industry Overview

  • Financial institutions and types of insurers
  • Perceptions of the insurance industry
  • Product definitions
  • Canadian insurance industry size and trends

Life Insurance Products

  • Types and features of life insurance products: term, whole life, and universal life
  • Needs met by life insurance products
  • Supplemental benefits
  • Life insurance trends
  • Product distribution
  • Pricing life insurance and product profitability

Insurance Wealth Products

  • Types and features of wealth products: annuities and segregated funds
  • Needs met by wealth products
  • Annuity payout options
  • Segregated funds versus mutual funds
  • Insurance wealth trends
  • Product distribution

Finance and Risk Management

  • Solvency and profitability
  • Reinsurance
  • Cash flow
  • Financial statements
  • Capital requirements
  • Accounting standards
  • Risk management
  • Regulatory and compliance requirements, guidelines, and monitoring

Sales and Service

  • What’s in it for the consumer
  • Traditional sales process
  • Capital needs analysis

Regulation, Compliance, and Market Conduct

  • Legislation
  • Regulatory bodies
  • Compliance
  • Market conduct

Insurance Company Operations

  • Essential operational functions
  • New business
  • Underwriting
  • Customer service
  • Claims
  • Operational performance and measures

The Changing Insurance Landscape

  • Traditional versus modern business approaches
  • Distribution channels and preferences
  • Artificial intelligence
  • Fraud
  • Insurtech

Delivery Options

  • Public in-person or virtual sessions: Instructor-led training for participants who attend at a common location or virtual platform
  • Company-hosted in-person or virtual sessions: Instructor-led training at your location or through a virtual platform for your company staff

Contact Us


Mark L. Arruda, FICA, FSA, CERA, FEA
Assistant Vice President, Insurance Product Management, Retail Advice & Solutions, Sun Life

Mark L. Arruda, FICA, FSA, CERA, FEA

Assistant Vice President, Insurance Product Management, Retail Advice & Solutions, Sun Life

In his current role as Assistant Vice President, Insurance Product Management, Retail Advice & Solutions, Sun Life, Mark is responsible for the company’s life product shelf (including design and pricing) and how those products help Canadians achieve lifetime financial security. With over 15 years in the insurance field, he rounded out his experience through technical positions in investments and valuation, as well as pricing and product development. He spent three years as the leader of Sun Life’s large case pricing team, where he tailored solutions for advisors and their affluent clients. While serving on the third-party distribution team, he enjoyed the competitive atmosphere and how each case was unique and brought new challenges.

Mark is a fellow of the Society of Actuaries and Canadian Institute of Actuaries, as well as a Chartered Enterprise Risk Analyst with the Society of Actuaries, and a Family Enterprise Advisor designee. It was in pursuit of the actuarial designations that he developed an excitement for the practical applications of risk management through insurance. As an actuary, he is able to look “behind the curtain” of many insurance designs and strategies and use his expertise to really understand what is going on.

Brent Lemanski, LLIF, CLU
Assistant Vice President and Executive Director, LIMRA and LOMA Canada

Brent Lemanski, LLIF, CLU

Assistant Vice President and Executive Director, LIMRA and LOMA Canada

Brent is Assistant Vice President and Executive Director for LIMRA and LOMA Canada. He joined LIMRA in 1996 and helped establish the Canadian office. In 2009, he assumed responsibility for LOMA Canada following the two associations’ merger. In his current role, he manages relationships with Canadian member companies, promotes the company’s products and services, and conducts presentations on industry issues and trends.

Prior to joining LIMRA and LOMA, Brent served in the Agency department of Manulife Financial. In his 20 years there, he helped to expand distribution through innovation to the traditional distribution system and supplemental channels, design and administer field compensation systems, and develop new products. He began his insurance career as an agent and became an agency manager for The Dominion Life Assurance Company of Canada.

Frank Miemiec, MBA, CFP, CLU
Vice President, Operations and Account Executive, Page and Associates

Frank Miemiec, MBA, CFP, CLU

Vice President, Operations and Account Executive, Page and Associates

Frank began his career in financial services in October 1987, helping families and business owners develop financial plans. After completing the CLU designation in 1993, he shifted the focus of his practice to the affluent and business owner-markets. He later took on the role of Branch Marketing Consultant in Sun Life’s largest Canadian branch office, working with the top 40 advisors to help them learn the function and application of new insurance and investment products. Subsequently, he worked in director and management consulting roles with several large financial services organizations, including CCH Canadian Inc., the Canadian Securities Institute and Sun Life.

Frank joined Page and Associates Ltd. in 2004. As Vice President, Operations and Account Executive, his focus is on managing the systems and processes that support the firm’s advisors. He also consults with advisors on cases involving their affluent and business-owner clients to deliver sound financial planning, tax and estate planning advice and portfolio management services.

Cassandra Rouse, CPA, CA
Director, Financial Services, PricewaterhouseCoopers LLP’

Cassandra Rouse, CPA, CA

Director, Financial Services, PricewaterhouseCoopers LLP’

Cassandra is a director in PricewaterhouseCoopers LLP’s Financial Services practice, working in the Assurance Group based in Toronto. She joined the firm in 2009 and has over 10 years of experience.

Her responsibilities include providing audit and advisory services to Canadian public companies and other regulated financial institutions, including life insurers, property and casualty insurers, as well as banks and asset management companies. She leads a range of insurance audits and IFRS 17 implementation assurance engagements with teams across Canada, and occasionally speaks about IFRS accounting developments at industry events. In addition, she has expertise in Canadian insurance regulatory filings, Sarbanes-Oxley compliance and requirements, and Public Company Accounting Oversight Board (PCAOB) Standards.


Early-Bird Rates (Register by August 14, 2023)
LIMRA/LOMA Members: CD$2,400 + HST
Non-members: CD$2,800 + HST

Regular Rates (Register after August 14, 2023)
LIMRA/LOMA Members: CD$2,800 + HST
Non-members: CD$3,200 + HST

Program fee includes three days of live instruction, group activities and discussions, plus program materials. Fee also includes breakfast and lunch each day.

Cancellation and Refund Policy:

All cancellation requests must be received in writing. These requests carry a CD$125 administrative charge. Full refunds minus the administrative fee will be granted only on written requests received by August 25, 2023. No refunds will be granted if the request is received after this date. If for any reason, a meeting is canceled, LOMA will refund the total registration fee. However, LOMA will not be responsible for any travel, hotel accommodations, or other costs incurred. Cancellation requests should be submitted to

2023 COVID-19 Health and Safety Protocols

Please check this page regularly for health and safety updates.
Updated: [3/8/2023]

LIMRA and LOMA and LIC are committed to health and safety. We request that all conference and event attendees follow any and all applicable COVID-19 restrictions, rules, and safety requirements at the event that are either required by applicable law, rule or ordinance, or the event location. We thank you in advance for your patience and cooperation during these unprecedented times.

On-Site at the Event

  • Adhere to social distance protocols.
  • Wash hands frequently throughout the meeting.
  • Cover your nose and mouth when coughing or sneezing.
  • Comply with any protocol signage displayed.
  • Self-monitor and report any symptoms to meeting organizers immediately.
  • If you are having symptoms and need to seek medical attention, there will be a list of service options available.
  • If you test POSITIVE for COVID:
    • Notify the meeting organizer and if you choose to remain at the conference, self-quarantine in your room for at least three days, or until you receive a NEGATIVE test result.
    • Once you test NEGATIVE, you may return to the conference. Please wear a mask for the duration of the conference.
    • Report your status to the convening team so the proper contact tracing interview can be conducted.

Post Event

  • Notify event organizer if you test positive for COVID-19 up to 14 days after returning home.

Hotel / Venue

200 Bloor Street East
Toronto, Ontario M4W 1E5
North Tower, 12th floor, “Think Big Room”

If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will not call you unless you contact them first.

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