Skip to content


Who Attends

Life insurance and annuity distribution professionals involved in channel growth, productivity, and reshaping distribution for success. Attendees include heads of distribution, sales, recruiting, compensation, distribution finance, training, marketing support, and product development. Enjoy the freedom to attend any of the breakout sessions across these key distribution channels — agency building, brokerage, independent, multi-line, and direct-to-consumer.


History tells us that great teams achieve the near impossible. We see it in Olympic sport, in medical research, the arts and military and particularly in business when great partnerships turns a mediocre plan into an outstanding result. The fact is that the industry functions best when we work together to solve macro needs and address the opportunities as a whole.

At the 2024 Distribution Conference, distribution executives from across the industry will come together to discuss strategies on successfully leading through today’s transformative forces.

How can we ‘work together’ to win?

As an industry, we need to focus on the large and growing need for protection and retirement income. Working together, we can amplify our messaging in order to reach the millions of people who need our services and solutions rather than battling for the limited market share we have today. By 2030, gaps in investors’ retirement savings and needed protections are projected to exceed hundreds of trillions of dollars. This presents an opportunity for insurance companies to better serve current and potential customers to bridge these chasms. Although facing challenges, the life insurance and annuity industry has enormous potential to grow.

Our industry is constantly evolving and we face various challenges that require innovative thinking. Together, we can identify solutions to these challenges, including; technological disruption, cybersecurity risks, changing customer expectations, regulatory compliance, talent retention and skill gaps, fraud, economic volatility, and so much more.

Turning these challenges into opportunities requires a combination of technological innovation, strategic planning, regulatory compliance, and customer-centric approaches. We must be adaptable and proactive in embracing change to stay competitive in an evolving industry.

This year’s conference will address how we can work together as an industry to solve the problems around business issues and processing that keep advisors from more fully engaging in the market. Together, we can better prepare for the shape of things to come.

Don’t miss this premier event for distribution professionals.


Ethan Mollick
Associate Professor, Wharton School of the University of Pennsylvania

Ethan Mollick

Associate Professor, Wharton School of the University of Pennsylvania

Ethan Mollick is an Associate Professor at the Wharton School of the University of Pennsylvania, where he studies and teaches innovation and entrepreneurship, and also examines the effects of artificial intelligence on work and education. He also leads Wharton Interactive, an effort to democratize education using games, simulations, and AI. His academic papers have been published in top management journals and his research has been covered by CNN, The New York Times, and other leading publications. He has created numerous teaching games on a wide variety of topics. Prior to his time in academia, Ethan co-founded a startup company, and he currently advises a number of startups and organizations. Mollick received his PhD and MBA from MIT’s Sloan School of Management and his bachelor’s degree from Harvard University.


Early Registration Fee (by 1/15/24):
Member: $1,500
Nonmember: $2,700

Standard Registration Fee (after 1/15/24):
Member: $1,700
Nonmember: $2,900

LIMRA|LOMA Canadian members — please email for special registration instructions.

Group Registration Discount

Take advantage of our group rates to ensure your team’s knowledge stays relevant and up-to-date amid the changing trends and directions in the industry.

We are pleased to offer two group registration options that you can secure by contacting

  • 5–9 — Registrants from the same company will receive a $150 discount per person when using the quantity discount promo code provided.
  • 10+ — Companies may purchase 10 or more registrations and receive a 20% discount on the total registration fee. A single payment is required along with the total number of registrants. We will provide a special company link/code for your organization to distribute to the group.

Note: Discounts may not be combined with any other discount offer. We cannot combine existing individual registrations into group registrations.

Cancellation Policy

In the event that a scheduled meeting or event is cancelled by LIMRA for any reason, LIMRA shall refund any conference registration fees that have been paid by the registrant. Under no circumstances, however, shall LIMRA be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant.

All cancellations must be received in writing. Email Cancellations received before February 5, 2024, will be refunded, less a $75 processing fee. Cancellations received from February 5, 2024 to February 19, 2024 will be refunded, less a $375 processing and administrative fee. No refunds will be issued after February 19, 2024.


Hotel / Venue

Omni Amelia Island Resort

39 Beach Lagoon Road
Fernandina Beach, FL, USA, 32034


Hotel Reservations

Make your reservations by January 30, 2024 by following the reservations link, or by calling the reservations phone number and mention the LIMRA Distribution Conference in order to receive the group rate of $259.00 single/double (plus applicable sales taxes). Requests after January 30, 2024 will be accepted on the basis of space availability. The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability and must be booked by calling the hotel.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discounted rates.

Please contact our Event Planner, Lisa Baehre, if you need assistance with reservations.

If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will not call you unless you contact them first.

Become a Sponsor or Exhibitor

The Distribution Conference connects industry experts, business thought leaders, and top-notch distribution professionals to examine the vital role distribution pays among today’s transformative forces and discuss strategies to successfully manage distribution.

Join the conversation by securing a sponsorship or exhibiting at the conference.

Learn more about Sponsor and Exhibitor Opportunities

Nicole Chiarodo
Sponsor/Exhibitor Sales

Sponsors and Exhibitors

Contact us to learn more:

Suzanne Melanson

Conference Coordinator


(860) 285-7879

Did you accomplish the goal of your visit to our site?

Yes No