Skip to content

Secrets of Successful Bancassurers: 5 in 15

2/28/2018 12:00 PM - 1:00


Who Should Watch

Bancassurance executives and professionals, including people in distribution/sales, learning and development, product development, product management, and strategic planning.


Nothing about bancassurance is automatically profitable and effective. The good news is that insurers and banks can apply specific strategies and practices to create and maintain a successful business together. In just 15 minutes, you will learn 5 key findings from our recent study of bancassurance programs around the world, including:

  • Which organizational relationships are the most successful
  • Key functional roles that insurers and banks should play to drive success
  • The most successful distribution methods and products


Larry Hartshorn
Corporate Vice President and Director, International Research, LIMRA and LOMA

Larry Hartshorn

Corporate Vice President and Director, International Research, LIMRA and LOMA

Larry Hartshorn is responsible for driving LIMRA and LOMA member value and growth for global markets. This includes the development and execution of LIMRA’s international research strategy to provide insights on trends in products and distribution, consumer behavior and sentiment, and regulation and technology for markets throughout the world. He also leads the global consulting program across the enterprise, ensuring our members can leverage our deep knowledge of best practices in the global insurance industry, gain practical solutions, and receive hands-on tactical support to solve problems and implement a variety of projects.

Prior to joining LIMRA in 2015, Larry was Aetna’s executive director for Greater China in Shanghai. His responsibilities included strategic planning, research, management operation and consulting. Larry also previously served as research program manager for The Ohio State University, managing a multi-million dollar cluster of private, state, and federal grants targeting primary, secondary and higher education curriculum reform.

Contact us to learn more:

Larry Hartshorn

Corporate Vice President and Director, International Research


(860) 285-7718

Related Resources

Bancassurance (2017)

Learn the key drivers of bancassurance success in Europe, Africa, Asia, and Latin America.


Optimize strategic decisions and business practices with LIMRA’s impartial analyses and market insights.