Consumers receive a barrage of marketing messages every day. To capture their attention, financial marketers need to deliver compelling and relevant content. Findings from the 2019 Insurance Barometer study can help industry marketers develop the content that breaks through the congestion and reaches the consumer. In this webinar, LIMRA share insights into the mindset of today's financial consumer and identifies the financial themes that are top-of-mind.
Assistant Vice President, Insurance Research — Markets, LIMRA
Scanlon directs a team of LIMRA researchers focused on insurance product and service marketing. His program includes one-time topical studies, as well as recurring surveys that track consumer behaviors and ownership levels over time. Scanlon conducts projects with a focus on key consumer segments, including the middle market, affluent markets, and small-business owners. He holds an M.S. in resource economics from the University of Massachusetts, where he also earned a B. A. in economics.
