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Financial services professionals.
In the U.S. today, an estimated 77 million Americans in the working age population identify as current or former "unpaid family caregivers." Caregivers have higher levels of concern and a greater awareness of need for financial protection products. Join us to examine the expansive market opportunity for financial professionals to meet caregivers' financial needs, including their high priorities of risk management and savings.
Research Director, Insurance Markets, LIMRA and LOMA
Liz Caswell is Research Director of Insurance Markets Research at LIMRA and LOMA. She specializes in financial services, consumer behavior, diversity, and equity. She leads the Markets Research Committee as well as the Diversity Marketing Committee for member companies, and regularly speaks on the topics of consumer segmentation, diversity, and marketing. Caswell holds an M.B.A. in finance and a B.A. in communications.