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Behavioural Science Gone Wild

Why adding some BS to your business makes sense

6/15/2022 3 - 4 p.m. HK
Webinar - Free to register


Who Should Watch

  • Business Leaders and Executives interested in Behavioural Science and Customer Psychology, as well as those tasked with designing and implementing a customer experience sales and marketing strategy.
  • Customer Experience Officers, Executives and Researchers
  • Financial Advisors
  • Behavioural science professionals and consultants


This session will be presented in English.

This event will take place at the following time:
12:30 – 1:30 p.m. (India)
1:30 – 2:30 p.m. (Myanmar)
2:00 - 3:00 p.m. (Indonesia, Thailand, Vietnam, Cambodia, Laos)
3:00 - 4:00 p.m. (Hong Kong, Malaysia, Philippines, Singapore, Taiwan)
4:00 a.m. – 5:00 p.m. (Korea)

The term behavioural science is becoming an increasingly popular term within the insurance sector, but what exactly does it mean?  And how can it be used to help strengthen your customer experience strategy?  Join in on this webinar to hear from Daniel Ross, host of the podcast “A Load of BS” and Stephen Collins, Global Partner for NMG Consulting, as they examine the psychology behind behavioural science.  Together they will attempt to explain why a rational approach to problem solving constrains innovation, and how a well framed behavioural science strategy can create superior customer experiences.  They will also offer examples as to what areas of public and private sectors have the most potential, including specific use cases in the financial services and life insurance industry.


Stephen Collins
Global Partner, NMG Consulting

Stephen Collins

Global Partner, NMG Consulting

Steve leads NMG’s UK & EMEA practice based in London. He has deep consulting experience in life insurance and reinsurance, with clients across a broad spectrum including private equity. Steve’s unique expertise across self-directed customers, direct and intermediated distribution, with a particular focus on innovation and the evolution of digital insurance models is borne from his time industry where he has held several senior operating roles.

Daniel Ross
Founder, Daniel Ross Consulting

Daniel Ross

Founder, Daniel Ross Consulting

Daniel Ross Consulting

Daniel is Partner at Daniel Ross Consulting advising CEOs and Boards how to incorporate new technologies and business models into their corporate strategy with a behavioural science lens. After a successful career in investment management Daniel became a founding partner in UK equity crowdfunding platform CrowdBnk and subsequently joined Yellowwoods Ventures to launch and run the innovation and corporate VC program for the South African Enthoven family’s international portfolio of insurance (Hollard, Clientele, BGL, Auto & General, Correlation Risk Partners) and hospitality (Nando’s) businesses. He is the founder of the behavioural science podcast A Load of BS to which you can subscribe at

Contact us to learn more:

Mr. Jinhai Guo

International Conference Coordinator


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