Brand Battles: Who’s Winning Consumer Awareness in Life Insurance?

Overview

Who Should Join

LIMRA and LOMA members who are in marketing, strategy or distribution

Highlights

Brand awareness has long been a critical success factor in life insurance — but in an increasingly fragmented and competitive market, staying top of mind is harder than ever. Join LIMRA as we unpack new research that explores which life insurance brands consumers recall most, what drives their awareness, and how advertising, product ownership, and reputation play pivotal roles. We'll highlight trends across demographics, showcase shifts since 2019, and examine what's working (and what's not) in building brand stickiness today. Whether you're in marketing, strategy, or distribution, this session will give you data-driven insights to sharpen your brand strategy and connect with the audiences who matter most.

Presenters

Jennifer L. Douglas

Senior Research Director, Member Benefits, LIMRA and LOMA

Jennifer L. Douglas

Senior Research Director, Member Benefits, LIMRA and LOMA

Jennifer Douglas is part of a team responsible for implementing and managing processes to ensure the quality of LIMRA’s research program. She conducts and provides guidance on select research initiatives ensuring quality, integrity, and relevance to the industry. Douglas began her career at LIMRA in 1998 as an analyst in Product Research, where she shaped LIMRA’s long-term care insurance research program. She received her bachelor's degree in mathematics from Central Connecticut State University and her master's degree in research, measurement, and quantitative analysis from Southern Connecticut State University.

Tina Beckwith, MBA

Chief Marketing Officer, LIMRA and LOMA

Tina Beckwith, MBA

Chief Marketing Officer, LIMRA and LOMA

Leveraging her extensive brand marketing experience, Tina Beckwith oversees LIMRA and LOMA’s marketing department, driving strategy and execution across thought leadership, product marketing, brand, communications, and digital marketing that align with the overall enterprise growth of LIMRA and LOMA. She is responsible for driving member engagement with more than 700 LIMRA and LOMA member companies worldwide.

Prior to LIMRA and LOMA, Beckwith held leadership positions at MetLife and Aetna and was most recently the senior vice president of marketing and communications for Beacon Health Options, an Anthem company. Beckwith has a bachelor’s degree in communications and marketing and an MBA.