Overview
Who Should Join
- Marketing leaders, strategists, and creative professionals in life insurance, annuities, wealth management, and retirement planning.
- Anyone responsible for client acquisition, engagement, or retention.
- Executives seeking proven ways to boost ROI and overcome “stalled” customer decisions.
Highlights
Marketing life insurance is hard. People think it's complicated. Or expensive. Or they don't want to think about it all.
But you still need to meet your numbers.
Fortunately, behavioral scientists have discovered that often people rely on decision-making shortcuts as they make their way through the day. And those shortcuts can be triggered to increase the likelihood people do what you hope.
Join Northwestern Mutual Insurance and HBT Marketing as they reveal what you need to know to add these triggers to your marketing messages. Hear how behavioral science infused campaigns have driven double and triple digit lifts over controls. And find out how you can easily include these tactics in your campaigns.
Key Takeaways:
- Understand why people really say “yes” (or don’t).
- Behavioral Barriers Uncovered: Identify the hidden psychological roadblocks preventing your clients from engaging.
- Proven, Actionable Tactics: See how Northwestern Mutual applied Behavioral Science Principles to align with how their customers make decisions and maximize results.
- A Repeatable Testing Framework: Discover how continuous iteration delivers long-term ROI.
- Inspiration + Application: Walk away with ideas you can immediately test in your own marketing programs.
