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The Art of Selling: How to Create Personalized Experiences to Maximize Your Sales Results

9/9/2025, 12 - 1 p.m. EDT
Webinar
Register

Overview

Who Should Join

  • Head office professionals involved in sales strategies
  • Individuals responsible for improving agent efficiency and productivity
  • Sales leaders and contact center managers focused on optimizing customer experiences and business results
  • Sales advisors who interact directly with clients

Highlights

This event will take place at the following times:

  • 10:00 am (UTC-6): Costa Rica, El Salvador, Guatemala, Honduras, México, Nicaragua
  • 11:00 am (UTC-5): Colombia, Ecuador, Panamá, Perú
  • 12:00 pm (UTC-4): Bolivia, Chile, Paraguay, Puerto Rico, República Dominicana, Venezuela
  • 1:00 pm (UTC-3): Argentina, Brasil, Uruguay
  • 6:00 pm (UTC +2 : Spain

The most successful sales professionals don’t just know their selling style — they master it. They know how to adapt it strategically to build trust-based, personalized relationships tailored to each client, turning conversations into meaningful insights and results.

This skill is not intuition — it’s applied science. Trustworthy Selling is a globally recognized sales training program developed by Hoopis and LIMRA, which shows how to adjust communication styles according to personality profiles to maximize commercial effectiveness.

Join us on Tuesday, September 9th at 12:00 PM ET for this free webinar, and gain access to tools that will help your team increase the impact of every client interaction.

Insurance companies and firms, whether members or not, can contact us to receive the Style Shifting Guide and three complimentary Personality Style Profile Assessments for their teams.

Presenters

Gina Castañeda
Director, Member Engagement , Latin America, Caribbean, and Spain, LIMRA and LOMA

Gina Castañeda

Director, Member Engagement , Latin America, Caribbean, and Spain, LIMRA and LOMA

Gina Castañeda joined LIMRA and LOMA in 2011, and currently serves as the Membership and Benefits Manager for Latin America & the Caribbean. In her role, she is responsible for the region’s research agenda, academic forums and events, and for bringing together related organizations to work together for the development and growth of the life insurance industry. Gina has 16 years of experience in the insurance industry and has held various positions in the planning and marketing areas at Colmena, Allianz and MetLife.

Miguel Taveras, CLF, LLIF
Chief Sales Officer, Hoopis Performance Network

Miguel Taveras, CLF, LLIF

Chief Sales Officer, Hoopis Performance Network

Miguel Taveras tiene más de dos décadas de experiencia en el área comercial y alta gerencia en el área de servicios financieros y seguros de vida, salud e invalidez. Miguel tiene las licencias de FINRA series 6,63 y 26 en el área de retiro e inversiones, así como también licencia de seguros en 50 estados de la unión americana. Ha desarrollado cientos de asesores a nivel multinacional y su trayectoria incluye trabajo en más de 300 ciudades, 40 estados de los Estados Unidos, así como varios países de Latinoamérica tales como México, Chile y la isla de Puerto Rico. A Miguel le apasiona el educar; es miembro de GAMA, LIMRA y NAIFA y ha sido el director del comité sobre la Diversidad en LIMRA, grupo de altos ejecutivos quienes discuten y ayudan a dar forma a cómo penetrar diversos mercados en EEUU. Miguel tiene un título en gerencia y la designación Chattered Leadership Fellow designation (CLF®) del Colegio Americano de Servicios Financieros en Philadelphia. Además, Miguel también tiene la designación de LIMRA Leadership Institute Fellow (LLIF).

Contact us to learn more:

Pilar Mon

International

pmon@limra.com

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