Unlocking the Young Consumer Market: How to Engage and Convert the Next Generation of Life Insurance Buyers

Overview

Who Should Join

LIMRA and LOMA members who are life insurance marketers at all levels; digital marketing teams

Highlights

Young consumers present a major opportunity for the life insurance industry, but they require a new approach. This webinar will explore insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance. Learn how life events, social media, and trust factors shape their decision-making—and how your company can leverage these insights to engage and convert them effectively.

Key Takeaways:

What Drives Young Consumers to Buy? Major life events, financial planning moments, and emotional triggers.
Overcoming Barriers to Purchase: Addressing price misconceptions, lack of knowledge, and procrastination.
The Role of Social Media: How platforms like TikTok, Reddit, and Instagram shape consumer trust and decision-making.
Building Trust & Authenticity: What life insurance companies must do to resonate with this demographic.
Actionable Strategies: How to create messaging, offers, and educational content that speaks to young consumers.

Presenters

Tina Beckwith, MBA

Chief Marketing Officer, LIMRA and LOMA

Tina Beckwith, MBA

Chief Marketing Officer, LIMRA and LOMA

Leveraging deep expertise in brand and growth strategy, Tina Beckwith leads the marketing organization for LIMRA and LOMA. She plays a critical role in driving engagement and value for more than 700 member companies worldwide. As Chief Marketing Officer, she is responsible for shaping and executing enterprise-wide strategy across thought leadership, product marketing, brand, communications, and digital marketing - ensuring all efforts support the organizations' overall growth objectives. Within her scope of responsibility, Tina leads LIMRA's Lifetime Income Initiative business to create consumer and distribution awareness of the value annuities provide in securing protected lifetime income during retirement.

Prior to joining LIMRA and LOMA, Tina held senior leadership roles at MetLife and Aetna. Most recently, she served as Senior Vice President of Marketing and Communications at Beacon Health Options, an Elevance company. She holds a bachelor's degree in communications and marketing, as well as an MBA.

Severine Suski

Assistant Research Director, Markets Research, LIMRA and LOMA

Severine Suski

Assistant Research Director, Markets Research, LIMRA and LOMA

Severine Suski has a background managing primary research studies at Kadence International and joined LIMRA in 2024. She is part of the Markets Research team, focusing on the underserved markets, and also facilitates the Diverse Markets Committee. Severine received a bachelor's degree in global capitalism and sustainable business from New York University.

Stephen Wood

Research Director, Markets Research, LIMRA and LOMA

Stephen Wood

Research Director, Markets Research, LIMRA and LOMA

As part of LIMRA’s Markets Research team, Steve Wood is responsible for providing analyses and insights for some of the industry’s most compelling reporting. As in his previous Custom Research role at LIMRA, Wood brings focus to survey design, data integrity, and quality reporting. Wood seeks topical and actionable insights regarding the varied demographic markets the insurance and financial industries serve.

Joining LIMRA in 2009, Wood has a decade of previous experience with Customer Insights at both LEGO and Aetna. He holds a bachelor’s degree in biology from the University of Connecticut.