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Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.
Market Opportunity: Young Canadian Consumers
A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.
Market Opportunities Series
LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
U.S. Consumer Sentiment (July 2026)
As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.
U.S. Life Insurance Ownership Today: Perception and Reality
LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.
