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Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Top of Mind: Consumer Awareness of Life Insurance Brands

Apr 15, 2025

Which brands are top-of-mind when Americans think about life insurance?

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

Apr 11, 2025

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Life Insurance Sales: Trends and Future Outlook

Mar 25, 2025

Life insurance premiums reached $15.9 billion in 2024, up 3 percent from 2023. Growth was driven by strong equity markets and innovative product designs. LIMRA’s exclusive forecast anticipates stable sales and no recession; premium growth is expected to stay around 3 percent.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Feb 28, 2025

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

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