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LIMRA: U.S. Individual Annuity Sales to Exceed $300 Billion in 2024 and 2025

Favorable economic conditions, demographic shifts, and greater consumer demand for lifetime retirement income and investment protection have propelled annuity sales growth over the past two years. In 2022, annuity sales totaled a record high $313 billion. At the end of 2023, LIMRA is projecting sales to exceed $350 billion, largely based on strong fixed annuity sales.

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