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Help Protect Our Families: The Pandemic’s Effect on the Likelihood to Buy Life Insurance

5/4/2021 1:00 PM EDT - 2:00 EDT

Please join LIMRA and Life Happens to learn more about the recently released findings from the 11th annual Insurance Barometer Study.

Workplace Life Insurance Plays a Critical Role in Protecting Families

According to the 2021 Insurance Barometer Study, 57% of U.S. workers have life insurance through their workplace, and new LIMRA research finds two-thirds of employed Americans rely on workplace life insurance (theirs or another family member’s) to meet their life insurance needs.

Life Insurance Is a Key Component of Middle-Income Families’ Financial Security

Middle income families recognize the importance of life insurance. According to the 2021 Insurance Barometer Study, 70% of middle-income consumers (household income $50,000 to $99,999) believe they need life insurance coverage and more than a third (34%) say they plan to purchase coverage in 2021.

2021 Life Insurance Awareness Month

In this episode of LIMRA Unplugged, we reached out to financial professionals at our member companies about why their clients should own life insurance and some of the ways they help customers understand its value.

LIMRA: Life Insurance Sales Surge in Third Quarter 2021

Total life insurance new annualized premium grew 18% in the third quarter, representing the third consecutive quarter of double-digit growth, according to LIMRA’s Third Quarter U.S. Retail Life Insurance Sales Survey.