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Help Protect Our Families: The Pandemic’s Effect on the Likelihood to Buy Life Insurance

5/4/2021 1:00 PM EDT - 2:00 EDT

Please join LIMRA and Life Happens to learn more about the recently released findings from the 11th annual Insurance Barometer Study.

Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United States

Seven U.S. life insurance trade associations today announced they are pooling their resources to support the efforts of life insurers and financial security professionals as they help Americans get life insurance coverage and the certainty it provides at a time of great financial insecurity for many Americans.

Workplace Life Insurance Plays a Critical Role in Protecting Families

According to the 2021 Insurance Barometer Study, 57% of U.S. workers have life insurance through their workplace, and new LIMRA research finds two-thirds of employed Americans rely on workplace life insurance (theirs or another family member’s) to meet their life insurance needs.

Help Protect Our Families 2021

The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.

Life Insurance Is a Key Component of Middle-Income Families’ Financial Security

Middle income families recognize the importance of life insurance. According to the 2021 Insurance Barometer Study, 70% of middle-income consumers (household income $50,000 to $99,999) believe they need life insurance coverage and more than a third (34%) say they plan to purchase coverage in 2021.

Mother’s Day — Remembering All They Do to Protect the Ones They Love

Mother’s Day, a time to celebrate and honor mothers and everything they do to care and protect their families, is coming up this Sunday, May 9.