"The quickest way to go out of business is to become romantic about how you are currently making your living. Technology doesn't care about how business is 'supposed to be' done."
75% of financial advisors use social networks for business.
— Gary Vaynerchuk, keynote at 2013 LIMRA-LOMA
Social Media Conference for Financial Services
— Ben Ortman from LinkedIn
Accomplishments of several of the winners of the Social Media Silver Bowl Awards, by the numbers:
- Transamerica grew their Facebook traffic 2000 percent since 2012
- John Hancock increased Twitter followers 137 percent in April
- Morgan Stanley Wealth Management advisor program on LinkedIn: 30,000 signed up so far, 300 per month new sign-ups and nearly one million connections made
1 in 3 Consumers prefer to contact a company using a social media site.
— Glenn Reardon of Google
"We are in the business of storytelling. Where the stories are being told is changing - that's where Social is."
— Gary Vaynerchuk
So if you think because you didn't grow-up using social media you are too old to learn social media, take this advice from Gary Vaynerchuk:
"You didn't grow up driving, either."
@ this year’s Social Media Conference for Financial Services, the number of "tweets" in the first day and a half surpassed all the tweets from last year's conference.