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"The quickest way to go out of business is to become romantic about how you are currently making your living. Technology doesn't care about how business is 'supposed to be' done."
— Gary Vaynerchuk, keynote at 2013 LIMRA-LOMA 
      Social Media Conference for Financial Services 

75% of financial advisors use social networks for business.
— Ben Ortman from LinkedIn


Accomplishments of several of the winners of the Social Media Silver Bowl Awards, by the numbers:

  • Transamerica grew their Facebook traffic 2000 percent since 2012
  • John Hancock increased Twitter followers 137 percent in April
  • Morgan Stanley Wealth Management advisor program on LinkedIn: 30,000 signed up so far, 300 per month new sign-ups and nearly one million connections made

1 in 3 Consumers prefer to contact a company using a social media site.

— Glenn Reardon of Google

"We are in the business of storytelling. Where the stories are being told is changing - that's where Social is."
— Gary Vaynerchuk

So if you think because you didn't grow-up using social media you are too old to learn social media, take this advice from Gary Vaynerchuk:

"You didn't grow up driving, either."

@ this year’s Social Media Conference for Financial Services, the number of "tweets" in the first day and a half surpassed all the tweets from last year's conference.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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