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A recent LIMRA study looked at how financial services companies are currently using social media networks to increase their engagement with their sales forces and the public. But what are their plans for the future?

The LIMRA report “Retweets, Likes and Shares: How Financial Services Companies are Using Social Networks” documented current strategies and results. In addition, participating companies also shared how they plan to use particular social networks in the future. Not surprisingly, strategies varied based on the social network:

Several less well-known networks may find a niche in the ever changing landscape of social media. Among the ones to watch:

WSJ Profile: A Wall Street Journal entry; Socl: Microsoft’s new social network; Medium: from the founders of Twitter; and Pheed: A platform for a wide variety of content, including live broadcasts and pay-per-view.

One safe prediction: social media networks will keep emerging and changing.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com