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A few years ago, LIMRA was tracking whether insurers were using or planning to use social media. In a short span of time, social media adoption grew from 60 percent in 2010 to 91 percent in 2012. Back then, most companies were simply establishing a presence on one or two social media platforms — primarily to expand brand awareness.

Today, it’s not about whether you have a social media presence on Facebook or Twitter; it is about using all of the social media platforms (Facebook, Twitter, LinkedIn, YouTube, etc.) to best engage your targeted audiences. Insurers are becoming more sophisticated in their approach to social media and recognizing the need to help their sales forces to use social media.

LIMRA’s new study “Social Shift: the Growth of Social Media in Financial Services,” revealed that companies’ social media program growth can be tracked by four measures (chart):


To learn more about trends in insurers’ social media use, please contact LIMRA PR.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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